Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"64348cd3e247e05ff211f74406e77745","s":"440998d10e4ad701"}
Share your thoughts. Click here