Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"49547e473de04d0a603f3bd4498cf2dc","s":"652ab9b4bdea114e"}
Share your thoughts. Click here