Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
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LTZJk2HGBAiMxgrHBxLBQB7H2M4nlZIPCWoItrOnnmpnB53G0YJOERl\/q2+SYrHEwqBqQh\/YQRlvX0YX3jhAX6f5dsUQcVd1Ga+g05zhHjxCjmsViFmQE5IDXhAVkHl5nNmenCXvAuLjIGqN5umm03UViiNL\/dgILvHvHCnYK\/F13kbT5FUZfuVVXoxE9KxFGsQm1CrFRmy1h21KO5SzaBfeHX\/5FHKuIt8qh\/h238xqAa7t60rXCwEII87OpPDWzQVoU2Z\/HgnKDf7Cb7DBG6fJuER8XLUpYZw4ve39\/PfEkd9u4DF5y1I4HzG2udsNmoWum3yUDLLbPa+cfpWKBWhWYDAslV4lJdFbCiK1PCSvJetkLZ535RTPNbvpQWUXuVtu968fBIZvTb7wJwsTbGP6rsk+7svlFmVyC6nuN0chsgHUoS9lvkp0T06qOMmwyenITUCWARzBqRJjQZgmbZVvaBhtwlRf2M0i7FeTIULwvlXadFb7NWcyxm2f0KWq0+vXS3H\/2rAtNuFucSIWX+bdafP8UQOKa6UA1El7sExJ+SsF9BH7bqJjBNqi+ce5pztN18qATlGTuXLdN8UvVxt14u5kKJITSTrJ\/Re\/gHH+N2Sj0118gSePs8zXpyengxd7xHE6EAJrfdzlTTiOrT9tu5vznX6m63CQyh1ajh\/fOG5tS8sduj+s\/dEpGTNuBVxAaK296HL7JN2Fb7TRciUr6UkhCSaHf9EYoB4HbXBbEE39R\/Oe68FXuBm3FPUa+kM3osbSlRK3uZt047om2kNOecfbn\/NuuFRHyJKhqzdnBRhM0kFCjS1MX8G5bYODQ3ww30Zh\/K8hR6Cv25a+W\/ybEoOZOdtnkyWAk3\/9TYJ2PN4NQHLbqZgr++RBkzighqNk2R2N3BTiEzjC\/pZawexAQTSxRtoe0DtxePj5Gl4QWrIaX4iMX1BmM5x9gTfWmHdxNhaIZhr\/QcMl7ML5xjqXtYfcl6K1QkBwsVh47Kxph04wGhLgZGnoW\/XFZsQ0N79vwKiIP9SpusA0e+j\/FAMMpZlz0d7kPoOkPNYYR\/hfhFIfj+DGN4xU4dtqCqEj22Y+RzE6TmSJfVcbzvoWIhQAGkXcsc2TyAaVgW52ODyNNHKXS6\/\/ECjhOZMdooSk9d1UXT2FRxJMO\/1MA\/flUDq5RqRL9q0N6hj0RRe3klrll\/5TEeP2EtbjsND3Dy9QadZ0v5\/\/jYkGBF0uSftxiX7Sy6VBWvX2fcQBLggIfUBZgIfuGlvSOE4IByWPo0n\/msC+6FwMLMlRtpn2fDaLOokZLtp6xOyF1kwKnX3bs49ZHNf2nAlCaKWbWOr5+OKtcsUvFvdNMMT1fbGuKc9QXaxXVIixQSFFuvsndAubzVLRzJOM7kGAhw3VlnV5Kzrdjz2F5DrgjNmlISYVlshhLed1nKujLkC0XZeUVPY7j7si0EB58QZl6iOwgKTRnI5x0gp9d\/IMd0qr5JV+g+44dcmhAf9Gf9RXHnhve4qeNBjU2iJtBmpCxNux7RqGj95iHbeax+dh49EJLGHNxHa7phexpjPhRO6AFx1G\/zFzMbPnX5\/4fsC+jXiqVv1E0QeU5LdgX9+tSt8ZNrs9HTNFW+6+O4fHUdhBKBxmFYihZxntK6UrKat5YPm9I\/nVP4ZJjxHD53GEIS4eCzJsaIuFxnAMboshf0nFZ1k+S9VPfoACBwEYzVkeawUktFgChmkoM8MTMVLBDf07V9cbfNX6cSEn++oausEtL5Q15MFjPe9GZouJKrP\/bW3OuXjlb58PyoIVSORSBzvoZvDZKdG5MFfo4TurPSxlTc20A2N5E4DTihwNl22hpfGrkgzkxZNnDweAQIkrR1tPJAhTkGObK6QD+YMzU34eL+WG85fBVHb6DhDY\/v9sDLG3utSRxI6DAmqecR\/OBLEatk+tWbT17yjJnynF8Jmv\/g2q9afezZFKE4ZI8JUjr4cKHqyqV+Xx1cVD0l4xCGjTyOAdVax4In6F8P8u051uvAXxw2nwLB\/\/x\/oFT3INGheJ0Dky2slbR6HqMxbI1+F9zQwmKOLxn+iLuA2o9QgPINqp4U9wSLwrJPTlbeeg8nfphaGM5FDDKOTVLz0J+d\/JCQ5jXEDnDY63oMY3N\/21I9o1YpSqVpGxwOElJQu4CSI9\/5MbLgpzM5yehDMmyiB1ygYXViUe7uEUUzipRuEZxdhXgr2cKsQ5EnMQIFDNGlcFFPIHuw\/DmIZzB+T4RzqLCFMqdSIYrtqRKLlNqumyNSfrS4xbzZTWC8b8BJBje826DnilgilmmbBu+5xbhdyYDDirTOhf9swU6Nch0iyNAMabRnqdLySfji7kAPrqUUrjfEC11SZ6NWMmcR3F3EWZNPADlDTt\/4mcR742j3xW0N5d7+kJ0RvH9KUtjXqBbhW62PBNgJJ3MDH+RMBDaM3Zp\/Klr3CUpZXc+marIZIUX+KObvOApC0b2+J0qtWCOe3G8awP2eop+3cV8TGCduzrS7+xVxMumWppLERwcgFjBuFNBk08SQFWzDC+7MhAo6sE0yzVYrfi4S6+OaAQAYwe4ga85RIpMYd6NZzZC2MECyZ8cN6JqH72ocbblVEHX0jmmW7XsDhGrm2lo5STuqo8xbi3VBEhY6osT1eSp1p8wGSgfLFBxHd1phPXbCuMmwGbSGegfM7SRshUU9H\/+6ReRxyCbP9ggqsK7GUBo\/9cQlCR1LBLqc72N0cb3nzXib+nI86keIzKjH6KSzE\/TOLmjvxIxEMbRSjZvXBnIpvNZqZ3GJ87WxbuFzLCb+3rF4zMs0g+mStLQdAHVHizhGuYcuTjUhn6kQEIVQnTvB6xqxdp6NBn2YBspu2ueR8Aknypv6t+43920w2t5jVSCIcRaeLkQt7r5vnJdJTCutITT+0gcWJiP5wTBTiheVvkru7yJRnMtmp8JdoyKWLs2uUzVZmJNwyMyUPDsLKRl7IOGllL4n+Y1pLWMKwnIokRQLIT5XiyahDcU1VGRcm28zDCdFiKdQBdqo59wM6U7\/kcsZed3iQjvIa0V84w2hYE6+8naKK+MOeMjZRqpUTrkn9IJ2pQz+h+wz0V2vp+JfWuJb1mptKMFXx+Exmb4Ma27MBhQfMptup6vq3OTtCSxBErpZgTsdr8yVEZf\/74QT1wb66wIe1DF3JULFbehQC4aRrLFYG8Y96Bh5BdI3178IAT2kcyBILaRIbAEpAe75LKPpSBD2\/eNd9RHI\/RZq+4YrBSkDoLmUYY9sRb1+joKK7Z3lxoTz6I2hBWrm2bEqLfaSE\/w5NrUsYkdFWDEG6VcRp1iG6xh+9cKCvTCDc2+K9MQZmbc6Vl052jGmALkDK6pt9bT0suJc2tjL392Pzn6GGW8\/mcRT+jDGu7G7klebHcIHZ44K6OwbhVyr9oTH4IbWmtSe+Nz5m3QFbOF8kJ1w4yrES8cE7LNm5HdAeHPLGM2lzZ9jqqp9Z6p8YEj44WZMLcxeu+\/10Eyts3DgkISLQE2jDzGXoXZ0K1fZmr3RE9lp0\/zIfkn8Zwpd26iNSEUxxtZHotx2clA+afChWQ8w4hr5bpBBhZ1CfyF97WFQA1tQW+fwXnfmQykAkO1uvRrSqVUcmGwQwNZehG43OIMDEEWWllDIRmKR2jyXL\/b1\/R3GoAaP0dSnh4KHMP+WDjNRB83NELmD1DLZnS68b5xij1b1vX4TyW9McXRdaUnQlPIvo8YloZVjfYQHMmr5SLkhrwWqgOc4qQCfLvJ\/oIglcKYI66+YjknYaXh1yWNNR+uNyqv11IYffUKD7cb1akvZ2ziPZpmVzoikf+K3s45Cfw1Z3oQJPYD7qSlQWpjfJ0BmH8Thkvd3ECm7vnC2PkUqqLBpcT5qMxX0AI9vZjAMAcxCFuOYIqPna2oiBMDL6ctHgTBr3zae90EIbh5jWveukGi5lhWdfP2fRtKfXGsyFFj7ne2gYJfXaIOYjbsDhMVJNJFcnyfTQ\/ReYolTf38Ps+EtGvT1LWjCGA2K30B9+kTGevjRb9MSVAhnHwizB18VNYL6vz6PRu3JosdPAbKELi0Ap1rFhWkNSDc6iIHChBRixQsb+sDbIOCnPDqI0WKTTPekEeoSWHsF27t3DBry1AbvdYyL1ckiogxzbE2Co069\/yfrhlVKOQkEdfO\/NJNzq4v9NQunVfOYXSg7t6Vprkh3bzsU9KlfdY4gvtU+PWP\/Gwl4ObYMPiEyw\/aRJPyMfy1VP32xHx7MLLTtLGtuXZibeakaTVZ3tgsxIQSvjlzB2D3jrvtS85hs32Q+gOrmOqbD9hDwBUKWkPpUZqAwUt372FK4aFudHvGVMrZBNf9B7dUEAn8HWPyk41fAw\/SNjIFDMCUdYfQ+EVyN6RnlRjOkmmkX9xdC1hRthnQphTQb\/7Kflw2p9DAa88isIlOtDY\/J4waOfWDBorzSrO\/WEimQRnl5lS3HxWtyBo8\/nq9KVQq23tHXuXtEGoY\/9O8eZApAJT1fdbLTHJX7tv0g8KX4muCP+ar5XZXUGi2k6sQFgpdgR3ea5ug4\/V4p8Qo0vKzu6r\/HQV9GyGbjpRrdzXwOKq0m5f7WfatTRjoeo7pxuPZlre9DxbNtab8DZNXsfBsLHL3JIXXEux9EwRXKys5XxgFgVvtq6gaNO32J53usDH8FjQFcbGIFf9gFMa8hsOZlfS\/qFSBxgZcCh65bRhaukBH67GX2FCiYrBVMidhvLFgIaXQQctWSFpR\/MGVdQA8CJPzJYi7nyuAYOW3veyhajaDBqlQDCM3izeffxnUwwHkWAbk45JCHGWh9ZDQt1mh5r0kzSlaSkA==","iv":"f3a4292d6c52eef7861845ede5e13f50","s":"76b59a20531ab02a"}
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