Marketing
May 19, 2016
Nordstrom Rewards
By Forrest Cardamenis
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
{"ct":"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","iv":"dde9cfd36c38c901977b58eba2e151c3","s":"2eea8efc636b21ab"}
Share your thoughts. Click here