Research
September 23, 2010
By Peter Finocchiaro
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
{"ct":"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","iv":"3bfd72f60aba7ee23bf638e5796c4cbc","s":"f07f8311a8ae6c6b"}
Share your thoughts. Click here