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Twitter redesign will increase luxury brand engagement

September 23, 2010

Luxury brands will be able to incorporate rich media into their Tweets


In an industry whose online presence is highly defined by rich media and images, Twitter’s redesign will help luxury marketers increase their brand engagement.

The redesign includes the ability to embed videos or images directly into Tweets and more access to information on the authors of Twitter posts. The enhancements will make social media marketing more effective and engaging for both consumers and brands.

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