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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 26, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Staff reports

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Longchamp, France’s Shapers Club form artisanal connection
  9. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  10. Audemars Piguet brings AP House concept to Miami Beach
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