Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Kering Foundation to examine violence against women, children via new research program
  10. RH opens Detroit showroom
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury brands missing out by not catering to minorities: Buzz Marketing

November 9, 2016

Affluent consumer Affluent consumer

 

By Brielle Jaekel

Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketing Group.

To read the entire article, please subscribe or

1 thought on “Luxury brands missing out by not catering to minorities: Buzz Marketing”

  1. Cory Tyler says:
    November 9, 2016 at 7:09 pm

    I really resonated with your findings in this article, Brielle. For years I’ve noticed that the majority of luxury marketing appears to appeal to Caucasian audiences. It’s refreshing to read that “72 percent of respondents think highly of a brand that caters directly to their demographic and prefer it.” This is encouraging and I’m hoping that luxury brands will take a vested interest in appealing to multi-ethnicities and groups.

    Variety is the spice of life, especially if millenials of various backgrounds can afford these luxury products and services.

    Thanks for taking time to research, write and make your thoughts on this subject available.

    Best,

    Cory Tyler

 
LATEST HEADLINES
MOST POPULAR
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. Kering Foundation to examine violence against women, children via new research program
  10. RH opens Detroit showroom
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The one question most luxury CEOs cannot answer
Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
Luxury Unfiltered: The hidden force behind pricing power in luxury
Luxury Unfiltered: Why luxury brands must redefine what they really sell in the era of transformation
Haircare overtakes makeup as lead luxury beauty growth category by MIV: Launchmetrics
Luxury Unfiltered: Why luxury brands need a completely different approach to training



RECENT ARTICLES
Kering Foundation to examine violence against women, children via new research program
Legendary architect Frank Gehry dies at 96
A. Lange & Söhne opens doors to London flagship

Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign
CFDA bans fur from New York Fashion Week