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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"71ec21ddeaf1a02ba6cbd03c7a76ced2","s":"bae23663656ca088"}
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