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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"e6e56152838592272125785bf5a9e1ee","s":"2562f9f7463ed002"}
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