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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"da523c93c59ecc08026b162f00e43f10","s":"7559d597f22d0c9a"}
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