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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"9461d5c4bee2702c028d8ae3b8b32ae4","s":"7d1033d64e27e715"}
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