Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"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","iv":"9e2a129c1ac8bef6ef99cc8cb19333f9","s":"d926fe6044ce188e"}
Share your thoughts. Click here