Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"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","iv":"8b7ed2b14db421fd860ae8f80a034794","s":"b912a18ce6494e09"}
Share your thoughts. Click here