Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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","iv":"31c9b7b261ea75004e2b8cacd7b44993","s":"b399703a692fa1a9"}
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