Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"4HS2uC5s5SJExkgqIDXfRp06IbR2YaBfc726RRPcrJMOqkZU61Ha5CUETyAYx\/iKOadWfh\/6t4xeCTnOx2P\/10ZzvmT+QW8Yx7aQCjp1sebIikd1oZxeQrsCtCuCseuQW\/3\/Mh38Pnfxo+i5MzFhC3DP1T0bWmcVDkBQAnE\/WdxQ+Uz55BnJMHOooJOOvViVyI47HEKmPn83ghLacqU6vttrjMb1JFrx9MiCoxgIbs5p+8mkQ8KrsflRLjdPlGtj6YqRJLXojUQTGo9ssNBuaTiWb1jbJaAiGmZuvQgAvxHTZ1UalvADuvcf4lGveI4bGlMBzwBXR27Um+onBvIc1OVjwk95fEy0yPNw6tQx4xAYS\/DcGueL645XjGsrw2AGo6BzfRwTp52kyXBeHRVVNVrkJlPjwPvm71FQTKKA4fDiAKL4ttJgZKLKYpZTdaYda3EZ6OrPXuON\/O23dHCEmpARNSwSEGEmVZEeBLVRkEaGGdYLTHllA4Che1aGgJQRjSvZ7t+HG5yq4Qy7aq9liF5ct07sftPqSjqNIMNc4WXFVoKvP3l6ML+PkriqGKv2rFywy103fVuKfq5stAmjTP9CF2J\/GF71WzgyoUWvhey6ZJRMJ7tzwN8XkbirjWza3UFQRSiLEF2WRQWlqifFesgKd8XwKCQbxMQZlyFcKwf8wzZiWbu5HhRyUUhKuxOjrAqh0Lj+TAFfsesI8SvfxFvePMjr2GtfSQstxvAVGjHLgbTwP\/zRKUVueEptNweTWmifSumOc2vvtixPpkmNen9KBJaviyHziADnXoHllfzXwPbO1czzK3E1XxQVtQYySsHbfTGf+EY02xr+mxhbIL6ScOaBHpywcMIuNTFHf\/pEPUNhluFDMw8X03hox9tHxSOz+zJvSEdlZy0YlJ9w4Jsd91AuQD4jtQ44ywt+rHXMbfYjv7UVK1qFC\/yVfLn0Pd39ZHasSWucGdNtctGabszCfPnrCFlaKBTkDIig1Y60Mj\/69sBwO53BSatYMYE6\/2EmtkjyITUYzwws5pHqu0\/E9vSbjOB30+ifD8+jv2OFeWMSRgP\/48YQMGK2+NlfAQ1JNfqx7W2ph9vk5giN4J1oiNl3XT10COpxsy\/NkblGYACUVo\/vL0Lk63EqG0ORY1ut\/qXP15\/30+BuLFSfqnyCQa4dKqQfmRfA3YVw6Jabn3nuUa6PUkzHVU9vC4K3RQf4HdrDFa7O2kJ3nqiT5wY5pDr217ZFWZnVVWemk1cvSVGpa+kTwtVlan+XQ2VqD+8frn5evH\/j1\/9VSLHuxV1qMtAT67kd8RNGVuW7XUW92y9wRJJwjApS\/uUMV405uTcpBCXsPzfiifVsojRjeSfyKh8oAoB4Wu4y1aOqO8c2wNNLAJxPaNF0M7f8JVIIb9MkJ3jSA6SZRoXDQwiDJtv07uY68aUOX3RAX\/tUZxpwyEXlYHHjBxuIO9W6hTNpXANYfQjCblW+W0CFoejKHH5c0uSxh9o9ROIjirupZYWX4+aX78CVXQ\/NeTdgmq6\/mo6AerW4dglJ4n6Uw+ykParDn5aLLhLyxfxYIUt2dGcEjrukzculxeM\/Utp0gf9JEDQcLtXlks71+Kby0uPMNybTBirBCJegrJe1tCRoEU2sVOBYhE2p8CktX2SoR2Ijs7bTUXKVYmCSf4GED5mJjYxzjucPfsl\/SDNdNN5TRO3mqrA9aElsETQYKxe5t6FRBgcO2+G6qKvtl6mJNVFpnBr+cqCbAIawEDqje4lFNTPVMMupBDjKHpVeQIcXwyhvuh5VGsgCHjkYSDX3d1fSg6XF5KSpdpPex2U9x0m8pebnR5b8jTfXJsKJ9Oa8lK9dnaLdzOxk5Mwdz59XOhloEYFJQveXeuMVitDRlPcoJzfIK6WA5yaLEHYp2Xce+LYeAVdEBW0yrn+oWGN1ogl+pnzptmA02aXMMbcXgxu4LjwidYhYAPgLWFU031kw6Hsy5vuK+yBIKLO7xnAoB04hSH6CLzAEwPDQO3\/kWsDWTjNphCHiikEhsfnBnvX\/sW9uujbHW+qtaoJhmNAOWUATZA4rildsIwwAePHF5tK0BnItIOGKejaYZ1JRbdRgHQpn9PuDcYZGhu4nzsoP8gS+iouHxdBp28jO5eaNIMHAh6dbcXeEocM58CyHdUNG8NXMBGyN4RalfNuchpa+fKH0f\/MPfnJ64L\/fpcTDnAvxI+YV2bG0FKmyIbHvNO\/1bNBtQsX2h+hGlueZWhTjmOXMzzWJMhJIlbOVdUAJ4MYgyLvxJR1ghdFRzmoN16LWuAhDF50iaud8JTJY2l6brWqChsZH4FAFaFZcigfVuGs5hujh9Yh1\/7+4Fh\/o2sxJrGmDPwqWUKgwPEiHxsXmOtCoZFNmgSt6geCNhJCUsV8QV0YEiMzqs09yFp3bJB9oTp9bpiU\/qsFjDYGOvCTE\/l0vmO+JI5r3\/Q0FcLIf+XjP\/EWpCEBspRmVl\/bjtBj\/Ow5LGHrxqAY+cZ\/VLlNCqAjKJwEJOy5RPl9YohfBDHVIJseuPcwcNiWjBXoOkUlxpatTILM1A2qdVMdWlbbugF4Syjg1se9AhQpjP+irAUad1VGRB5IqjMG9J0fIjDgc3wjGMhvFvT5Lc9b0NZMg3sbF9xs1iF04VI4gzxyj6PryCiY3eWbX6P8MFVrTxmOivqqCv\/FcQdZj8+y6rVaC00eK4cOyPdk5zeCv\/aWZNCAP+HkPNOpx6FZLWC67NPhL1vgxgJ9\/vbjvZlU9ckIYYWzJA0JRly+I\/k54Xboj2buEOD4CL7MTJGff9HL0u4H1eFFY819Ox80gAh0HLAxtnrS0JQ3gnU2E3bO1Un88+u\/TCuFt5pSmop3MONyg\/GRP\/jjprf9J2GaWTilIrfAltUvhRyyoMtUMubL8L\/CrpMdY1Rde+mvUfeslilFltDS84jEU9+5VklI\/JRPpRhazTQwKMOy5vu7V2fayFgcKWLuiHJYu4WUZVgy0ve6U0zXAPf80ke+euMkab27IIJgt0tqxU0djddVTlJE58CeQOvsSqUXDrhX+4Am0X7iz4O066W9p8dnNSKcNQRgFoTkluu7KgfVskd4fdjQiMAidszXLFJsB2er+r+67zImJzKh1Ol7Em+UTC7SSSZt1lOO5wJETIDVq53fu+DQBoObLP3hnBb+tJCKxFfBEp7hcz6d9pYLuwGLCAiSn1wc8gYIZSzb3fU4UmGmn065sxOkKwELH5euQr0KfYUfAI8cEuEGD8kc203Oy6Y\/g7FZGB00wvOVzQJVT2Fx56g1\/C6TzRLW7lKw1yBC3CSTW5WecZJVG8AFjbbq1D8STo1qgYgFXD8sLC7HamhvTB6NRg9s0Spn3aoDL4WwOvNa0jbXU0qhZguAx9xmdm\/WF+OEPEdEY\/fV1Ks7CwqSmstMuXNaQZA75fc97pQdPmDp5OYxrQQFur8t1NTXuV501W7kNquFTQYD9k1\/tGMcR7Rfaas+JYzlty8fKDgLIym\/xUHOX8oPkcIF2p0q3zA8iljPJhOuCkeufKWMFgX1eNR97ljIA9ns+X5DhYTIusscRIRhNh3Vgoo5Hkeblv8U0Ma8nVtMl9EKoUP3PwPZIHpd3PwYbrK28AnZDZuMLprWlCoxxxrOwSjZ3+6SQ1iTkBB1f73h4\/zz34VHEvCiuw2sHCEQPb+9NVsYNEkAFTVOJ5P4QgC9W9lJjIof8NpZViMkgwGUMBseDm5F2vfjwStt\/Lap22XEGOIXx0ymx0l0rLKOFWg8Dh6bDhqLRtP1D+CZMnQ5ijLGU7VzYkHycKetx0CYGwNZ71MeHOgZ8auv+8pLg7ZAdTzCjfPqPM80zogFXDilRDLKaOsXeGqnaRYCzmAzs9Bp5EugFpn2z9\/AKANQMIjGSh0RlrvIteYpAQLPWvobFdcGp+ALoob5ZLWbHGgZZzgvTGsa+hCAdq8e4htWdWc\/P4hj0K7scWEZnwm+Mb8VjpcvqopsWr66H\/6vWhbNxjw1Xq0xXvnKr52mizEmUuNugHZJjdlU23XXzb+GkAvgil+ilEtgO9yYQXQgXuMcVCpHGU2daykkdNVLDhgSIowUpUnAarH2hJ+FfUmBZ0YrBH9OPN6z0HS6LZ0858GJ2RgM642VR+L9L9pl9OoEu4rC88PZdDhsjAQTEQNGpko2DSDwqZHKYfrJgQbTXBdTqAMXSGfK0O0keU4FIr+ZK5utyga9hZ41\/QBpx+A2GRNaQEIcs88nraoU3E0s+ePekr2nPgg8tXi9JrAQsefKhGepay9k+VPd6hcSGqIgtpo6VvrROluZFDFu6zgQT1WLPdO35xrd1Z6dkc+1xIyWw3Cq4qg5YXFVQ06ElvfcXMMURthS2Wom1nr08LWhXmKJIJQKe+PUM667niw+6TFJ5EJqjWNyUQ0rZxUpum4VLOy694PzWW5zxdCrI9wEYJ21QI814QwuULKQhI98olmvZzphn\/n7BHhTH8JqEaoA4HkrNMNxJjTDiRbJax2gSwHu\/0Pc73evKmfPmd\/V\/0zzQ34awOQM7ofF7XqnOGmf70MoUkqIgr5CqTxCv1qOtpKI40v+Zzf+dDVfoLuJiKlis9v7qVKTMI06Sy7Vb8JSFOf6Re1O0GM43hGGyHnjBGUEaNGhQyGPapjDXYOyYecspSFxLjFgqKrprLTuklbMSWTZl2rDf8RftXzNjOvVduS7If7nLkJ6bFrMHwy+LM90PHF8LNRsJiahSQy3X8yN6pf8POEwArXt2LaAIm3S1Tk2JTllk4GSLgg17eLmPrsaFwxroiO1+8XbpwE+9fjesVLzv+u\/V5s2Zji+AcwCfATu9T8gq\/GFPK8CsXsmCvblXxQYkx7Df7gbP70NzCWLOEZ4LK5Ph\/a+bImA1jEmxVAQ6kt9ghbrP6Sl\/Z+cZD05+pIisxJRC4Gwrno5ewzra7mD64Kqo68yd6ihER1xLBuMm9UtNPUVvQDs6N7FBoLGKyyCUNl\/k5n40NtGGgiCIgTp5jrjbJZcIcCov9x6uF00a4+T184MbdZ1X5wiBNxyI8NmjUwpqk6wmWi3p8qF3oF4D7hteQNT2ipjs1AYpO+exW4KNa+CiVwkWBjqKs9MtxlEdFYA6ysydXs59Dv9ISDzjGprV0AXcGw4ejEX\/rRU+55GkVNB\/dGOzFWdgRy4SZd7cbOLUK1G5c5lg2CG0MHgH5R8zqAg0x66IpokD8zYib1V4VDZpdWrPRPM8f\/FvliZKVzyRLn1GX4qlbsw\/S4mFN1L69sKIJyG5QSN0w0gEMxOcqRASj+qqut0wzTwPOZ\/tIrUSIoG\/Xc+1Pw2OS7vNydGYncu0i1rlbBcY3Yf0coLvgMMP3g4SPllZelmjp5wTvcoZ8Xh7d\/xNOcRpe75abNkvdCpeQQTYN\/3724La6ijZ\/iMkY2\/aPWJqqxXhocatjBghEtBgTnMUao+YHquzmnueh4LQ3WJcNk4SXeL8aD4i4Cg2clQBC3diGBLrBmF4l3i9tcVHREmU\/TcHTzqk4R7wlF1RbOobKtk77Z5aclQHh+yGOmhaI36+k8YcZvCKwydJCDseOa49Bwyg350Tz\/NCXj6JWPmao8aPsRDq7cBUgGQ3EOnB21Wbb02BXRhidUCx1jqJVme+BxFbuZmQRkeAOkmUSA\/Jf3EisMm9+fU7MguNplse0ZUFgRK\/cZx0gq1hl198PLszxGu3EALN8skwU5n3H\/DE6KgRyWbxAnURBpt4JHlOvYi9eBEHonOKthlvteiOxCWlBPpgkn4U+wF4nrAlGyPLTTc6er1OO9Hfl17Vw\/6ZIJLDxOTSYvBnjtdufvNuSS496grZNXYnjenKFib+hlsYNeVs1ZTg57pDnsytimNeS4favtmf1q\/o+U9BSp2BKss8IqbxOcS3SvIu5QtxRdWvW4ki3VfiCNR6ypAI7Bl+DYImIaXsrsTZlVZtaM\/3JEpnqrBcva7dt7MRkB1GG1+ZoG\/Npv27XhZPE2+i2Ek3MjjyQBHxrYNxoKLxA+4iFujKb+TAV14QjgFHlwVicA1rhQdd+Ap5151YM+tUybBlRcm\/IyizxvajHclcwUVqYAn6VNWOGJrEtWhEraNfJyF2kShuNMrAW8wa3y08rd6ZL8KJsjVUHDWrYMk2+EKjyVQ7f2I+rQJoNJBRSS2xbnUcQ9MbxhdtAThdB22XcSeZ7OgBo+CtFDq\/CGH\/wo4igXMG8hHdlqBvimWpGIdtwQBJfw6EeYPRsABuYVK5vG0OT+hK01Vi35IMCluZaYIsQZ\/H9VWFX1wPpyH6t2PEdtx88\/bkFR0zx7t7Riml1zdk8dTdZCp8ceZZAbh1Thyp4nobHNec97yujwyJDTNY2SiKsglfRWNtA9s3\/lpKVsCZO3kHJWaOAAhryT9fvi+WlsucfzEMFoV+vCr4Uf0Mkb5azOzXBrnSnPnxWXg5cBSIlkF4C\/8Wt+CaZIrpwMvTXzoD3\/135tIhu4gPaU4bVdMuxrhtqFa0ZgPUGJ1V1dZ819uXtvd0dMtVOZk+sJw4mXbF53J3uZ8VPouiD0lsPvgFDijqclMtAJVrgSq1\/EOV9dXeG9T6LxGALbxr7rRQIQxBcI+HcKgSkvpZphFRZomThqzaGWb\/79JYhRIJY0rp7RBPlFVyeSTRVFbW+JdPSnKlPVbgteCkZJ5OYCjzOtGdj0SIxcmSAKveKtQlrNvwl6r9pknl27xPJ0ABPwdljHL1avhglVLLCJWKza7GjYscpBUF9q4UaqHUKep+i2JZjYHGirirlkS0UF2NEb0zPxPRCtwedPgOwluwMznRj7O7TCu2KreyflXqGxdf1hW7\/QI7X2xQ3amvY+HNCHIhGNFrOjFx3NUfYPSrZp+3adUrbPbUTOiuFHHfWEVuB8tGq5WmB3fdzEuEoHD0Ij4IV3qzmlXyLT8cL6VCTj1z\/nRbT2Y6T2CfAwNUO6f7Jb6yki7s4efp+Q9ik93W1x5OoWOKdgPP5Yj\/9kl4YD1YHKKlEqb+RUEO2BHRJyNUO3UhILpFVY1Bag+tp8PPlw3hFqDQqpaIDzuUSLtKI0r6cEbj7hW7WIo8axcTsdqyp45aNMQtNhcn9FoDKQy+D+Glkx7\/G+G6Kecpq3uSfaN32+VcJVkr11MwmwXdk0\/EmwKn2lHTbyrVb8b2pYjDimfRpP9Po6H62pQtb2kPjizhSrJTPg61gblvf5vg4LiCQi\/HUOL+WMadoTWWZDpUUXmmT33RWNxYscJbM0zk6\/V2GjqPvHmdKrhAaXetf\/INo8HgosRkS3z3nCzRdnq\/mFkgPQQRfjPaO1FTUZZoUixVdTwiwz6EdWLZaAio0vMPURooPd3Bs0zGNVG22Ikr+tqJKULiHnlOxjaOxJux2qZMB50R2vocP+OUzknkqnfm5D6QtCY3Zp+JcAOknrlYvRg8F7qkq5FI\/7GLPKJWq6E1XlsAmBGW9hds6Tc+6fk7gFdJn61CfH8hsvVZiWl85wGc5i4v8DLgo5aC9XRGK5gXHV6zdnj7ZqQ+1t5Z5p5\/AdrdLm3d314qiSHGgok++54ILJTZ2AWJSBcvVQ7DrSg\/wdKJH\/77bmeSDPN8D8frPFIozj5oNFCHMULEpUrOLU0EmHnXcwUahSphA8qAccFzvtRpD37O55HlvWFmOGTgOP1RDZsPcdKvHRPOk0Wf7f+rIAG8JGASxEcdLLEU0orGRnoYvnv5419dqFL1GloNWc3MSQg3CVLK7vQcD3703Kr2gq7Wkkvtc\/wQ\/dS4uYWQwydxdvw6zxNbmYzxNqo76a5V7Yic7UaKkw7TBDRnui\/1UAxvxpIhmjbpkHBJO\/OYb+3stBJIRIfrJYjoYaN094hJNIIvKaYs8vTSJvvX4E\/rsVksjsIPQPV6F3zxPFLrD\/CKh9ES6eGDNNSkW7OZCPCCl91foMAjkQgeFxquAVyBW4vy8B42iZC6p8OlsQcpRB5H6StMmQzZvY1DqDFVc41bR8da6ePejVzBw8by6QKZ4YX30H2kjGcilUWCZx6+N5NJEQ4Jj\/9CcSuRc52O9P5SxbZ8U5jHlv1HmqfdFSY7\/po8mg5gJYq4WsKc0sgK\/jTTDHtJjaJ2EX2fXkwHM3kIfHpB9mR4WojSVd3N0UvV1BarmnmG5SOwhWRBhID5NolqxXnGV+8cflLrB3Y=","iv":"77bc063578448f63b9333fd74023d4fc","s":"0c3ed59a1db93987"}
Share your thoughts. Click here