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Multichannel

Luxury brands extend Grammy placements through social media

February 14, 2012

 

By Kayla Hutzler

Luxury brands such as Giorgio Armani, Versace and Oscar de la Renta took center-stage by dressing the celebrities who attended and performed during the 54th Grammy Awards on Sunday, Feb. 12.

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  8. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  9. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  10. Diptyque partners with music platform ColorsxStudios
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