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Multichannel

Luxury brands fool around on April Fools’ Day

April 1, 2015

Karl Lagerfeld's Poisson d'Avril Karl Lagerfeld's Poisson d'Avril

 

By Staff reports

Today, for April Fools’ Day, luxury brands joined in on the fun of comical pranks and sarcasm associated with the first day of April.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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