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March 1, 2026
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Multichannel

Luxury brands fool around on April Fools’ Day

April 1, 2015

Karl Lagerfeld's Poisson d'Avril Karl Lagerfeld's Poisson d'Avril

 

By Staff reports

Today, for April Fools’ Day, luxury brands joined in on the fun of comical pranks and sarcasm associated with the first day of April.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Mercedes introduces electric bike collection
  5. Chloé fetes iconic anniversary collection via video series
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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