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Dec. 18, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Louis Vuitton retains position as most valuable French brand
  4. Condé Nast International is 2018 Luxury Publisher of the Year
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. BCG is 2018 Luxury Researcher of the Year
  7. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  8. 2 metrics that matter most to retailers’ holiday success
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Louis Vuitton retains position as most valuable French brand
  4. Condé Nast International is 2018 Luxury Publisher of the Year
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. BCG is 2018 Luxury Researcher of the Year
  7. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  8. 2 metrics that matter most to retailers’ holiday success
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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