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Internet

Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. Kering to host new exhibitions for European Heritage Days
  2. Mugler to release ‘Inside the Dream’ documentary this month
  3. Mercedes-Benz casts Bradley Cooper in global electric G-Class campaign
  4. Will fashion models, photographers and influencers become obsolete due to AI?
  5. The Ritz-Carlton makes five-star debut in Morocco
  6. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  7. Health, wellness 'top priority' for HNWIs in Singapore, Hong Kong: Agility
  8. Johnnie Walker, stars of FX’s ‘The Bear’ toast to 76th Emmy Awards
  9. Actress Margot Robbie becomes face of Chanel No. 5
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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