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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Travel advisors are hottest new thing that never went away
  6. Register now: Women in Luxury conference New York May 9
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. French, Asian luxury companies average double-digit sales growth: Deloitte
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
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