Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"4b3d457f212baa3f68a469807dba47d8","s":"4ecd1bcd3ad39490"}
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