Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"5e1bb0f479b384451c8c88b346ea8b19","s":"d8138ecb76e00d5b"}
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