Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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tR2ayvMlZUh48VgkhMGzRPiNAsCVq2Ul0Fm3Y1AryIrB2aicPNpzFDenzsmWgiba55EBbLm1YYvmvI8nEp+YsuDhleHDXRO7j17AGY2XAIR8mPBdXfDf25fu+la44aI3yjdlmu5RBugoI3mttJb4PKfgkrvpnDRglFmejMRPdCLgM+3jCubYLtOBLZXebWG9+6834bIK8T5I8jv1kFQaB7DhWvbSZoIDRsNRmDx3NhM9qwVxpB08P2xdWQkCZnKgK1f19PAOBCdziMx+nV3GBgqyZwjX1dZVi5789koSgUoTbz9Oyek0FP1dO9wA70DU5ril52kf6szaaJ3fxi7E36GR2in6rO5+jJfrahGdn0K8C9HUJpGdKUSddnnyXHg2vKO8wPo8C0wZDBuvI+O+H8DgWZt0wb80zZZG+Ef7Yth5rMDTI5xjnE2MGRWi7JGFklYo9zVFAZVgfRY2Y5KkZEfpzvypGEWo6ZsBSmqCjR7gN7OZziCK3RMfGLoz7TiU1Axf9tH+D5jhjcUuYij4q86XMzW9AMK1uo6jL7UKP7zQpPX134LyZKtrI7JlY2eGga25OpU9CxCvFutrhiLwT9m+TKwAimiy\/ywbZkP76l4YYPXPElOXFc9mI3ZXARP6DeVQnnS1d9wzWOWwwo7KRh8F6Peg1cWbZd21iUPUFSJZ+d8ACHbWpQdlYe425jjJYGyOXTkikl5ShEb7BA9knDERuU\/3xwQ\/bFKmr0KcgfjorYqS4T3w6nNJlHAdONk8ZMmB8OO8ydunU5mGhChA8UaFBktCjxwZRqTXeqK8q2odqROf6drsXvXP4WjHZBUACMx2p1zQ484t424b9FJN9vMyCr0Sb3uyi9pidjlP4Z+D1IDWbQHxZoceZuQXqkPdLtA4uFlNlN+yrfskznudPkvajsWZW3hnlePWCvSmbK1oCDXmC3isMtOmY1CPMFVi9ZWE+Zv4XtQeo+Jxv2oYLAHEbnWqnZUtMRTywH6byQ584oBwyu9hmH+rndeaW2PHWiuINNOSJ2jE\/nh7QdN\/+lSREYwgP4XQXul12CrYDriLHT1pQe+Pf82\/95mWM9vRekBhqPCG1UkZHsEPOpKNotugFqKQyczvsL+Jp5mXRYfBR+cJAunNORYi8YyEO5Oiud07lluXCHYQik4dQ0Hq5of4TL7x2V4ww+hExFjc4Nvqog7pEuVZZSZwWyVZrcPkv9iNQVddfyl1r0WiQp4LNajXpzmoqrUvVEIcFoSwl7dwPeieARNo3KJLd6RgnK\/ZHhF0V9DpomMxqRCOF7k8HdpLb+3ss+2yE6LghHYdcM7KgG5KnInUAJgKIDitDaWY++DPd6tJLBBwR\/pK+HFBw897Sn\/oce8M4PfNrFLqa6W557XIzQ8Moabl+KH3seKdfhOYEOowRyxdAYLKRN6e3xVGjzbDIId314eqnbgnsRGFAQLAkaxpPOYEciDUDOpcyCBkp71tZFDr2Jd\/uypBzaU+zDN8T\/LB1fqq9erjHi\/ijKjDYco6WBry3jh5euRyOEEGvPSWg2k\/iMvKUzBgpVeE6XgEz6qZk9VlvnVQrVK4wuAa7vffuDw0avBSYw3BJxl\/A5I9ds7+fT3J4VnLSaKCFhgVTXBwpmmzGjHaM5mqqQsdpoRs83vHjrbWyVdFMAzZRkZxgDfM5XZgisn7HbNF4Jn5teuLYnrgXOn2ciuX3DYeY\/5MozTCEgbN6fMNxUY\/4YwPiJQr7jLNjBAOqZUv+nOKn0rYce7NdmC727x4K6CdZtzGsbDdw+ry\/iPGDB3FTYKgB3cFrjqCIFT6iCyxXocafFlATHEDUoP+sC\/AyZJdZqZnNTLGFAs3sOhrfbKc\/GWrtWHzk+KDBMF6EuOkvRiLTvCD65Yp6WQncu50IFMFmIw\/o2wGEaU5mmDv4Z9wx\/agvZscORc5B15GGf5xFJIRlMukrC8fHQ12ka4fsxHwltaEp08ySd3uIzyiXz44SzJUQ7mEhMP7NGk\/zQOPMDNe\/YzXtSoxuR35zspzlFr+5N4Qm778bkH7Cg+BWvFtKQFsTgbqE2h6yqIK9grsXMcaUu9qf0hMqjxDXtqPJeKzARMonZHlOj+fgtgwpdgp3sQlsOoGSYuPGzeFEVeR5sHR+x98xG8cxJBzKMxj4l+Woz1PsZa3VawZMva++RU5IALDfYb+\/MmGev\/\/zB2A4o6Vfc1uIUZyZFbtvtOrRmZywHPWSSxuL8G3YErmq+ulS61IZdJxKskWEjnl4v17N0Rq6HD++LZilgUyAMD9mlrBmWwa9vOwJnmeV7s\/T\/CCDGDdNMR+gV2rUC7V5r9GBALfcLA\/a8yd7Rb4N+fMMDpZvy4vMz1Hbhx0XC9nGCrv8zBDCYmuWuuQa3PHqSiaCwE0NUAL04RNKLUaktcdwo9bpkP0WBXu7XIYYk8Kqg+LlGf1YLmHZlV9lisQV9dC75NpgIKn7QRi3kbCjI+I06w1+sOrnQwk6aJspgHJajhJHBzeBm9YT3Htx8oehMdFS\/\/XoqMdp\/yP1wPmcT1n3KEdd3JD4Vq2tlSqBmDWlsA8u2aIbM8JjtYm2UkAh9nOCBISJBZ9wSS0Vt2g7SdvmE2KEwGEvdSMkauWzn9BrpJjHSeE59P6qsU+MkKvfJYoWlZdD7WxWIWBfe4we4WF4Sul3d1jmYJjLd2z98LZhZn9h6XiEiECK7lRTLvyk99uq5DgGepyRqDBlr+2DtrgoUzNySnQVf9OaUZNJpWcZ5SuJtKv8tEyvUqW5k4426sbwBJ4T7kRxtR8Aa\/FTo8HBT7PG5QSyejOhi4knhBV\/buwPTz09ZW0nmoQm+78SvwkH0PZDgF43M8b3rOTb5PZK0yrldSG2U1j2fsfqJug1w56dXpZapVdGyZBB+RiiBQrBByOm87iYMt+n07tay88Q\/v3mTBU6DSiZ\/JzeDX5E6W8Vpi+yHNdOgmUoRR8TaUEErJeYeF2YDoD\/DHJIISrgmmtwCGBFhU5prGimWepGJJEZ7A7HS+brNKNm7c3PVobdnVsEPkKKB659Ba9xYcaYNTKa4hqadlSW57nRdKjajSa96UBqpIpE\/U6GnJ+pELs6NcT5VeZ3DNHXfGX7mubE8A97xkhKQnTd+hjcz3KFFZYDrMTWgDbCWnTjhDI5YpF5vBGF\/EPtTA\/lbwnId+z96MJ9NbJXY4V+Hj5gmbSrL+9asxkJgRGbm0nY5SLyilwgTjy0HVqXcjgGcJRMyS9di06J\/IeFJwMvNHZRTMrlSvzBIvdnQgoHBWhZNyxWitn2T873ymW7h6liPj50dvS+cEUMboqwdznFv0UwHtshgPTLq3Pmg5l8qCKV+D\/Czh5R0C8UsspqeTbPVtC3JiZTEVQVxu9mLvw574Uub8bLFKgp\/mJc2e\/Zrji5Sp1QczxoAv2kc9TflxmaVIcFAx5hx+shS+b9wgS75lxr4JfBur4FL58GCDKlSkBNiED6dFIS9CnJr5\/xBf\/ep\/txWnx15Z+bO5+FC1WVE\/m517+q3D2Y0WHWBbValMGGgqcsd+7XJJ8cJrXIROTa5Wo5aWKbocm2JibcS5vY9klOpRPiJEG+9FKVu3MC5nnLX53QOC\/T6d\/\/lQVdVA8GqDqKZzGcnDqs9xG5bEndhOAY61foPKw66X2jUt41axv20wcDLzwuPSJ34\/qQ8pFI3R5r80Q8mH8WmoSGircwL6NouDQNNJH0hqatNYErooKTUjnlgR8Q1gvo3bWHNLYO5cNBwxneMi2ya4B1PgKzmUVgJlfn3ejMsvLQupYdcGBIjbGuusWbRL0kwjmJTfHkHi4mcGgI5gb33JWTOeZs9ItttMDJ+ncLzotipxPm5wmfwkhIgKCSnDLv4rTcG46gkBe2wrKUBr2SgAvIOcNcuvAfITxwQ6KbsJzZPh0w0d4nlACmfKuHuCWRlie+zqLOCayk+9PKVra\/zYRU2F+u+ZXuDmAJLZctlFUl0bYXL5KvpUwppynYtgOgII+99YGj\/M5jKWke4mZIkvKFKUjZPrVpJR94yoljEhcaqBPwKzbg2tJ5bcqh29bAyo7IevbWJiuP\/Gv\/mCoSSNggdGm6Pbq7wO1xn\/qVqsWDPhsx6LL+FRzDIj1z5oIGs6MFCNSYaGydLhuU743smMMoV\/wKdMCyCaVD\/OMdquuByVC799tDQ\/XtruWRzstdYS+3UFBMd+AsbJhp59EUdhZfp8XV6OeXqLXSp5y8kQwPWAa71CSBk6WOD\/M\/riVg\/6LGoSDfoz2aBGAD22raqgWEytm1\/4Ub9deiIAhCkbbuDjKkl\/Tv5NcHJH+mfr0P8LZGaaAlXu+9YvRpZIQjzK6PspMHt7NeKdLb\/Q+Pz4byDHoX1GP4jkvFFepUI6vlFHB4xgb0tgFXdlH0Caj+T9ipRnL3oH98UMWpWTdsgxOYDd88Rylf+tdyZ5NRMDS5Uj2x8IHqbQVtmn3pcfeUSz+akENbvkKbMcS8wIyTDWiJzMuI98AVciFVDXAJ4smKQ6PLAfDb155H9mxklynarZyCSRT\/3aIpoBts\/lRAYV3TGFJY3H\/K6g\/zvPjMpWyD2JnWpBomWGGS3SDUvBAaAaZcXUb+35bw8ZmwoD+pvJ2ptAi3WKX+IRqTIch1cvPhVvB14BG2zN0DIViB6O+Ela7WcPfVJh9JNIBMbdSR2JO5PfoPfG0z3hbDEYohkDMwPZHBgEo+slUtdSvodGw0QxTDEGE0fuioUo3SOj6vaVWGbBHNU+5qD3VdLADlEXJBkvmGDemXWlGWdYg5gyD\/YnLZ4623bMud73q04QgXnPyX51aIWKDT4qHP3GwmacaHzTfEYfVFmNctHuvzY\/0imS9jJz96Z05PKQOWK\/HASfP9AavCr9Jlq3w7OY3n6pSwvoOyZdrPVugmXej9PEkdrtRXHi5oCnuJMD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