Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"990bde5de32a95d7ffd78db6c6200ed0","s":"1c71abe7f9655fa6"}
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