Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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