Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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","iv":"cc3c383acdb3b868a4391d9a56fe9110","s":"eaaabc81e89189f4"}
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