Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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