Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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