Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
{"ct":"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","iv":"bc529d3e7a059921de2b0c173fa056c6","s":"ca3e96b75fe93435"}
Share your thoughts. Click here