Marketing
June 12, 2018
Hugo Boss' Father's Day campaign stars Toni Kroos. Image credit: Hugo Boss
By Sarah Jones
Ahead of Father’s Day, luxury marketers are pushing gifting ideas that center on elevating dads’ lifestyles.
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fyZ\/IfB4mJ1\/HYmnR8xBdggjv8w0tRE4V\/gcubAY9HTQi349PpUjHO\/CPe91emJN2poYc92S5ALY+LsBYgWSwAiC8ia3J5ppB1nAjW0QJWgbvTxYz15QsHiO5C4hFMrFGLEv+6TqpfrImjdYT5xwE3dnmX0qh+94iuMQGuy0EcR65vgElBgZF0TDk2Ryl35agPshAgxxASnTlhEZm1YZ2PpAWisXuCCrq7YF3kZvmpd0q06rlQ9ls6AL5AFYq8c36uAdYO7FJ+qdV5MwYS24HwdR95rL3UcaFldhWhSCjs0IOD\/PCX+yNx45Panj+eyhJ2cpaZMVkpWT3q0UbfKtcZFVeY44CJ+hdUtZtuXI8Ggo8FOKl\/xGGIJqMkM+4D0Jg5AgyUitSll7zYC6qrnleA4xsPh5O13+J\/+dMzx0A7ZxWkMF+0gDtsHDQtCO0VqTAWzSBoEkWc2+Unc\/Vp3atNbR7uyT0mqhFZVxuB7d1TcULCQWxHj99OeOpJq1CIQTzlrF9n5chjeitzcUmg6atLNlirkbbss1BZsBKvWVRODsRMM8m4NRnORxj6Mky776h9w2TfeUXI9a1wzTQGZMnbMZ6BCXxSa51pKmwaObQPF4s7\/tuVNUWbb+6FEcZA\/yf8lpcinUQBpEDrRKHVbeLT2n74X34I8ebR\/OjcVdXpJMR5K6rSQWXd1xDy+CUp\/M9SAq6iNXkaV33F4slFvf4rmLXe+M1w7MsPjtDzJw971NfBBaoSKml9aM97Eqxp3U5by7sFRw8IxJO7\/cf+crmB+4+mnD4MarsXDwP5tDIz20EBJWl8LvltXRsihbqvLNDWBCWE4s5HEvHog1mOZPsEJmCTdIe\/jrzcj5X06KUMXw9IaHOqJg9XprjMgzDEVQoF0CQ5KwfJxdLrfmSpzd7a2jnSw1Kl1DLgHkWXYUeb3o1lz0RuaYttiwn4tj\/iXz\/Z+0HFuFKK1WtBmvOIu3JxZqMQcQKDiJrXhNLY+UcddfSxlr0S774kJ7fMDqZ+7bUt3xC345P9alYE2Cna5qgX7iKNGmoHas6+G5NDTBVnX8cLZOcGXvVmydMGESEn2iKiUpI1ajKw0tLTNgYjgoacMyvTin0OFom05Zo+\/DQA6nyu2\/DjJzAb1E\/Wnt3s6z\/MMXzLPFiSqz6s6T4WHV4IAZ5IsxtjrR7rgR1lOYfQ7uE1X+W0k+tCI+Tvrfr+tOCQ3zVo9sNdK7CLe6Jn1eTnnhSZpvwo4Rx+og\/3JiNF2\/d9fmto1Kf27jdwzupeqeopAfqw2ZqQjVkF6f51DXlyTviR09hKG8GKoA\/3VNFwCGHSh2su\/QxcAGA14G1L41xX4fPjullOCPD8bnYFlOzA2cnaK4oAYpavCxX7Z0xbJzxQyxFgk\/TOU\/ptsbr97oTXf6ybKKeKSE7TtpPwtKCeyRxSpD9\/dS1Eqgtx1CgOYOQ5Gtj2Or56q5w8uhtmLYDBuugm66uJKr7706nVL\/mDQX3rNg4FqpILxOAB+S9uEo+AO\/OMHh7D1OkKif\/cD1jyGK5flk9RLmJ8oaSHsfEpghm2vGuNFYp7zDeRWGtN+w45SkQNHpiSfcV8k\/xRv\/Zcg8AroQH1UdjyBEXvCy8JtrAZ6IVbLOlLXi\/vmcAnyvID+fM1FMAyrExMQfOlHd0n6n3Mb6GYoZVjZqPsQeC9cWbapAXH9qJmtd\/RjbvD7EVZ9JSgPh7Cb\/yMIwWHZ9pCnD6jWNgb\/MyePCpVxBn76cHBxhBQ6YMADmqwr2Cm4iRjXHie2Z65e3RBmbrM2HwZffpbJjDjCeVUQN5OPosM7MQu4Sx7jM2dod7O3w+0W\/03i5BEcu4T0CC8pai608jTT3Xv45Vl\/Yv2LYoXqsRXeFeTVVOmZpJrj3LzGhA7uV1Y16tBymKRyCzNqGGiC68xvm\/jyWRjPwm8NZzaA6YV74vgxwTY57Kxo8PIE2a+QUmRALnmGrrgEbsX41zV8kWBknDHsuTmPUXOayUhAjS26rvdlRf6Sy1Pcle1x0vLop5RxZznx\/6z6N9z\/aakddE0Gh0p43urWpOwk3MzAjD8OwBClCplkZ4sttUdvS0sFtYYL\/rGAwmSqiadLMINbGO75zSFq8bDu8P2lwpxTab6o733E6azx7Kl9gunAC5XK1YWL5kOGmzyXB3rP7\/tEt0IrCVzsMOJjDtPlhUFcz\/Xl6vyUqh8E7+RjHsUGJnMeqGfA3UiZUICDkMJ7m69woY+IG2WSoW2JeaxFAdyj\/BCpQGD2cwc9ItsbSiqYMlReehvPtsr4Uzis8Vuk5x9WZO2iBnDlj7buSO1KJIsSoRZE1CtAfWN46uiSDyiIARk8Leia91QpwRKRqjfktsblgY5fZ6j3ILTFI4gvdc+mjSONvcoqfne6T8lXNZ9XLoKhaFOEnPMM2I4wTpYtWFNiJLi0sQNIKz7en57ltZZzlPAhK0vMAL\/cUz1599MUeZcEFz2KtB2NQKkmo5PXVEB5T94PoNi20aGuIa9O\/rHXa0piJX5NtM7vf1KPYO1A67116ByAAy\/9gh3mfGZJhbUJWSCowjPZxfRo+5Yg3PpOEvtOXRvIRZyWfBJzjHlA+bsFQD\/F2smMytb+oQKTtMGvde0blVOS8TYscC8GfgDg26NuBrsxp+HsQ0e5nH+MkmhiTOgQLBdsIDDE7OgsoiwO85UGAjCuUgukPtneLravr3ZCI6X5B5R+Z24gzcCDvqzoA\/jyOXLTA1a9AiUmSTS9jlHgEHmo9h\/z\/osroe6QPPssBMlEIhKNA\/vYN3Vm69oVN0WKHPqu8w59VnlzeOFQ71wMbx5Y8cup5krcjmqhn3k\/p8M+FwXhNmVUAmPk\/rImLDAhq9WkBxuhN6rSncduoeqIXRTE0ekLHeukQqRdnIqslc5l3fmbuReLcFiy1J9xB\/gEclNkajfaHnxN7FJGPyGG18q7Tpmn+ZA7\/ryxfCmwHvH7lackHYCi2HdpOqDFRCal1ctqlutWJ9Unpe5yLwupWBN+aIFPn4GqYM4pKUwKqxgnPXUqaYDp84WVlUqKo6RkoWlPOoRQsEUzrqhv2YDQ8jHIh1oXQOfIBZnJLBC465bjob4SeDQb2oGDGLyZV2GUFtU7yoZCxA8xim5rKzsKf7ZjoleYsKfOZ+wEu3XZp2zJQf9k9s24DutonbnN\/vLMaZLakbyKaMMX2ik4GQMTOM0042qv3I9z5Y0S0l28WzyghIyp9sFO1sDevn8NhX9bwrhCeEGzS8hvqIpodFLiZ9A5nwbzo0benX4LY944dpoGN+A\/NWTC\/XB8LOeXQGM3RyrM+Qv5uT20gjLPPSHL8YOzRDu72t80acxCdVDOXbOc8lc0Wiam38G2bu+Bd4JS8RdTALhBYD9IhORtHHUPHyGluRIiHNTZgrLrSoKAh9GGBa\/0S1GGeVqnpav44l4Xy8Qh46gBVmI\/uM52tAPE1IzQsVdBRQlhp9bAh0opqJfZ0GSkW6t7TVVhshE+YkgRzQecmGgy53SW1\/4U7mIU7WkqqyBmLfV3YKtyQEKCJ73tKXBCwXe8wKlk8uE68dugyiKxHdYwVs1h\/RDG2IWe2kX62TOB5a1jKSJW2bweg+wbHE84tBHMuuMlixq3O15STLvG0M1WXHkFHEwz\/SwanvgKvOpazDAntU79jqnTdW0bVGTzWcroT3FjWEI4yS4kdTJAlhZQRsSRrYp\/S5dXY6JQCRId8G70546klqZV\/IhPQ7w8XNyeHFP+GNW29kVy3TzS5Ks1vCBQYf3zLri1rHGhrRE48SYsDc8LOe1trfI7yHQwiuQE2rnnVTJpsBp+bIhG\/LKYTskASy8rhkTRiSkK7FHrED9TTBcAeVFLlP6bx+gHjlCSfCA79KPV6cVIiwt9jyiQ1SwMAs1GI5SNYbOeJ6G5AqrTxvj8DHydUQsUaXREQYsY2Kq0xIWg\/2SBICB+NsY\/cpx7Tkkhyihp0Y5BCL5lY7I8TmX757f8lPNSlLvSkE\/AfyXMGsaFzcfS\/JmUROo8KAvAfaO1AhoJZ5QVKYgL+xqCzgBgU02df1Qlcm4B9Z3iME8gdQcHqYiWS9T0XPOBVvRlts\/e9TWFzgY9SWyds+8mYAPVLcBwIa5H7WyTTWCq2SUzjqtfGJE00PifFVtdY\/qO8SsvR5lIjxuTCDzzqSAERM2dRTJRk7O7zwTYGBBCJT2Z7pkHh3b7woC6JJeTZQO2IT59KPMVfwhZUK9dwOZaMa11yExy\/fj\/gGDMWy0mfJHpoNpNvftkrvW4ujb58wh5IHvcMG2qI2ndMbSTJUFCzWuJ99NS4HBJuoLBg1pJi2TyylGBr1lR421GO0VomLTVpuE8wF9qp9ptgOVQXjhzgIt1h\/C1niujsbu0aaB2LHXG09wPP9h2I4R40Z0f1uBx\/N7zOK\/NfG8gsPC1hOQHsLExIPnNYBryIyDE\/TnjEzbZXa2EDaHJ\/3nbeyo5I2ejbWmOCS7iXHmF1UmBmH6JfB5R1kGz8FqnxyZS5aHYMLeuQnzq9MtnueJYfE8fX9jeWpouP2rQRdM72V7ywv8CEtSUi\/Lk7tuG5Gb1uq3+onsz6qJcCUdjYnIay5beQSQPrlhFhQcrKx2EjTgiHHQA\/nA6SnXi0Y5M1Pk0sQ33hZPyzQnTg\/vIF5aPwfj1xzjzr03e1KZfVpycnqiXGlDtprUMsA9tr67Ib\/Jqfb9VzpjyGC8L9QdrGXuNSLLwfe5NV7uaKgrMDCyyMzwvl4Qmo0vcmvYQCWSjG65jH1uOJD471PaUQX8MSzL1B\/I1IZFsKe8lncxojloZJqAt9z6iiikDU9cDFStNGORZpVt5VMKKoyntvGc79axGm7\/f\/kDtr4T8OF0nOdAZaNE1IgCJsSvSYh1HQIiAof2E1cpI\/9CudgFIKXl5TIVlcrALmaZbZJ3IDdiicuMNZIONrY0KpFPsV3jnZ1+02vtSqA2n57jNhR4UNaLRhVqz2PYi7A1uEpIziyxZrQO58awSBRQ==","iv":"d70135fdaef12df6288b61beb269b281","s":"6f6d7b574ed0c05d"}
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