Marketing
February 3, 2021
Louis Vuitton men’s SS21 digital campaign. Image credit: Louis Vuitton
By Nora Howe
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
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","iv":"0173384a8444e68ab851cf3fc6247b39","s":"1057ae04e8874645"}
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