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Consumer electronics

Luxury brands must adapt as voice search grows in popularity: report

March 21, 2017

Jenn-Air Connected Wall Oven controlled by Amazon's Alexa Jenn-Air Connected Wall Oven controlled by Amazon's Alexa

 

With the growth of digital assistants such as Amazon's Alexa and Google Home expecting to reach more than 1.8 billion consumers by 2021, the luxury landscape is open for a multitude of capabilities by integrating with this technology, illustrated in a new report from iProspect and Bing.

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