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Marketing

Luxury brands must band together, create special experiences in 2020

September 12, 2016

Illustration for the Gemfields x Muse collaboration Illustration for the Gemfields x Muse collaboration

 

By Brielle Jaekel

Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.

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  1. 84pc of young people prefer luxe vacations over luxury goods: American Express
  2. Gucci recalls equine heritage in latest handbag campaign
  3. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  4. How to focus your influencer strategy on Chinese revenge buying
  5. Bulgari presents first-ever digital immersion experience to public in Dubai
  6. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. HNW investors will stay the course for now, survey finds
  9. China’s Gen Z spiritual awakening? Young Chinese flock to temples
  10. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
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Fendi covets classics for ‘In Love With My Peekaboo’ campaign
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84pc of young people prefer luxe vacations over luxury goods: American Express