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Multichannel

Interactive experiences lead to purchase in luxury market

January 18, 2011

Interactive channels are the most effective for luxury brands

 

By Rachel Lamb

It is no secret that luxury brands must use multiple channels to communicate with consumers. But it is also beneficial to let customers talk back by adding interactive elements to existing media, allowing users to initiate engagement.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
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  10. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South