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Multichannel

Interactive experiences lead to purchase in luxury market

January 18, 2011

Interactive channels are the most effective for luxury brands

 

By Rachel Lamb

It is no secret that luxury brands must use multiple channels to communicate with consumers. But it is also beneficial to let customers talk back by adding interactive elements to existing media, allowing users to initiate engagement.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
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