Multichannel
January 18, 2011
By Elizabeth Zelesny
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"dd0b498b29ca21e41fc9359844347652","s":"2e0c48f180ddcdf9"}
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