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Marketing industry sectors

Luxury brands must work harder to grab attention with Instagram’s new ads

June 28, 2019

Instagram explores more places for ads. Image credit: Instagram

 

By Brielle Jaekel

As one of luxury marketers’ favorite social media platforms offers another avenue for advertising, brands need to discern how to best tap Instagram Explore placements in a native manner that grabs users’ attention within two seconds.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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