Luxury Daily
The authority in luxury news.
April 21, 2025
  1. Acqua di Parma opens doors to Parisian flagship
  2. Prada sails into summer in new campaign
  3. Mercedes-Benz appoints new US CEO
  4. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. McLaren creates new holding company following CYVN buyout
  9. Burberry launches commerce-enabled iPad application
  10. Tiffany celebrates spring with greenhouse artist collaborations
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 28, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Acqua di Parma opens doors to Parisian flagship
  2. Prada sails into summer in new campaign
  3. Mercedes-Benz appoints new US CEO
  4. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. McLaren creates new holding company following CYVN buyout
  9. Burberry launches commerce-enabled iPad application
  10. Tiffany celebrates spring with greenhouse artist collaborations
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
DoDo reintroduces namesake with ‘Nature of Icons’
Prada sails into summer in new campaign
Acqua di Parma opens doors to Parisian flagship

Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
Mercedes-Benz appoints new US CEO
Vestiaire Collective calls out overconsumption with textile waste campaign