Luxury Daily
The authority in luxury news.
Dec. 6, 2024
  1. LVMH launches employee-led accessibility initiative
  2. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  3. Porsche merges golf, motors at exclusive Dubai event
  4. Global campaign from Canada Goose features archival revivals
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Balenciaga, Lamborghini share codes in fall collection
  7. BFC spotlights talent at 2024 Fashion Awards
  8. Maserati marks brand milestone with exclusive Modena event
  9. Ritz-Carlton revels in travel's transformative power with ‘Leave Better’
  10. 2024: The challenge for luxury amid global and regulatory changes
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 28, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH launches employee-led accessibility initiative
  2. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  3. Porsche merges golf, motors at exclusive Dubai event
  4. Global campaign from Canada Goose features archival revivals
  5. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  6. Balenciaga, Lamborghini share codes in fall collection
  7. BFC spotlights talent at 2024 Fashion Awards
  8. Maserati marks brand milestone with exclusive Modena event
  9. Ritz-Carlton revels in travel's transformative power with ‘Leave Better’
  10. 2024: The challenge for luxury amid global and regulatory changes
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Margherita Maccapani Missoni releases personal collection on eBay
Neiman Marcus celebrates holiday ‘magic makers’
Four Seasons extends reach in Greece

Baccarat turns attention towards elements with ‘Inner Fire’
Rolls-Royce reimagines monogram in digital content
Bugatti opens showrooms in Munich, Vienna