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July 19, 2019
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Marketing industry sectors

Luxury brands must work harder to grab attention with Instagram’s new ads

June 28, 2019

Instagram explores more places for ads. Image credit: Instagram

 

By Brielle Jaekel

As one of luxury marketers’ favorite social media platforms offers another avenue for advertising, brands need to discern how to best tap Instagram Explore placements in a native manner that grabs users’ attention within two seconds.

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  1. Ownership is dead. Long live usership
  2. Balenciaga captures private, everyday moments in winter campaign
  3. Top 10 jewelry headlines of H1
  4. Pinterest pushes ahead with video strategy
  5. Luxury brands face crisis of meaning
  6. New York's luxury real estate falters ahead of increased taxes
  7. Alternative materials – Luxury Memo special report
  8. Saks leans into menswear for interpretation of New Luxury
  9. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  10. Gucci spreads mask message through runway-inspired collection
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