Marketing
January 18, 2018
Luxury brands should think about working with Amazon. Image credit: Amazon
By Sarah Jones
NEW YORK – Consumers have more options than ever before, necessitating that luxury brands defend themselves against encroachment from new competition.
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KJC2IkpObDLD01KF9OFGOe3sEZynXsIJ5MYxBVsa5Ync422wNlHmUmEw1DgCabQCyFv59Ab+4KpI1n4C5amx5Yl9olfEoZD6ouSaFnuWyvdcpIdpHVC6lGwZCV2MIZ0eA1okjUxYEakGlsPONIdusSIm8vOOotji8JvMMt1\/LudjtYmvMb2ree1JKq99XprZp9UlBPScEE8I9+\/lBxOR7Y76jutni2d4qBEMlKVCgtRGbSt8rILf0sW13KS65I6EWgCe1MdmO7N5ZBvAqYDfTaTDQr\/kqw7pUeeNo8bglZTVbmJPHBO7eJgQOPPJrxYWt\/YMVFU\/qjXiXTX867v8eohx3WO7FkPhgUGCPdqVQflnucNzEIHpdbL8ixmEX37SjrqIT9cDtO2\/\/ALgq4K6ghO3x\/EKAvKpJ0kzVOyzCnZGjLW0N1pahjmSippTk2p2TwhCSXMADEwcmtO8umMjng4QN70\/HsQhM523MwouSXvympmA\/xv5bGLw8DFbavajLAY01\/beTVdnshu1VcqkVaRofkB0YVM9SuBsQaxs8GjJoFOcHeLRPBngcZI8Tjj\/qakpZYUDfI15wdFs76wjKu19JGG9X2kTHPtT0836hecFLgs0hIF0XmVyt5sMCLntfl3\/Mk7HlflK5uAQFhj3GPnpfxUuQdhCZFmy4Eawuq0vBqPMsF79ehx8VO89lMnbFmIiF011UdDcS5S+0x8MHCzZNM2ad+qaEbArT42fVilZflEggfpmBVh6r5ap9bHrhKbCeT5tCubFRiE+D3VK4RbXO0+HRW3Da6kkC50Yz7sJQRk4\/vpvKA1JJf9ImecQ7ap5\/pQSdp8nvio1+leGuHfUsLZj0s+HIm8TLBWjgNA2YCoYXXbTmEXuNT0xD5sv9kH\/\/OG5BcQIBxPBRcizc9NtvrFa4SWy\/MUfTIlMuoMo3OIjf7Tq33Oqu082SO8QnpLyOfaMZy646vAk6wlEt\/1HL3VhahjudDaORfBLjnj1jIicDyMRjWklwlckWl5Y3+\/XrWZ4oCLa3wLZLBo3ao\/E3b0nioO8bUcC7Zu6BkfFtAsQwz25V3xnZkDcBepso\/bvAitNET5NOZec6AetOVAzhKHky5jdNInnjMHf3vBPwUaSQkcRucRJIeIiIHce4tDT7xf6Dj9\/s8zbBwxe7IVT4y1vSEStirOt+haLKsx5FiNWLSEAMVwx\/Ff3xyTJijOs+33LrxR5yQu40XxWvmFn\/r2M11DFdZlqqUGBlUf4wA78TUNogTFBxr8VPEsWyDek++sf8AyNWLLALWaW3b+lZlbSC7GibNx9retOtaYSZHM\/8HUFP+r6kywQOyyZHVOAPuZZg4Ajk6QFIckJvr7meVRbNwYaM+McrBlwEOtQ2FRUU3fVJs00wLKBTZXKxiljWurW\/V20Lr9M2In6xRY6UhXJNLcZngg+NpPsCigz+MzcA2Gj4x4cRoNMlcNptAifWM1r3DnoL5NhSm6\/WY1RmVVGTrFiegeNsyyDjzg+mBZnzp03Zgm6+nHWpwEqM4YIzlz0HJ8G64PnSDRzEvmbGEdx8vW09piAhaeQ9odssleMDDLNaMIaaJImqnXOztBlWCbci8gJp8j\/RzYrOFdTDeHuOds8Wn5Qnj4km7jefILm2QHN7LjYl0tJNs7AhBqPxLKu+3roP2WOMVt7LayDuet6RprS1THcHozgtFs6XT+98zzgSc2jE9SulaQK5NfNv5EUhIm+t6RakSfiAOZdUGePEkJ2GwA1Le2Ep7KLEWG187g6kh9dU\/t2EAjKWDzMhK\/36fPGYh9SsORFey3SFp04I+KhE\/2ZqNa8yyJwfvqwHe2NqdAvFgf5PP++lFzBg5zeg8BXNCJhvYUFamjpKCFklOjGmjDlS3VOU7W131eP4kjCK8UzvJzlrrR0OYQqftavIijACvTsszmPFhUgNc\/NBxaBdqafVDjnub6+Pry+qFEyqQizjVlB+6Xml7fweJW5+fH0ahnl92nuuTQJ3y8CEJS51cjwFB9IqlOxjtpNxhq1KryS7BlXyX+THQiRkf4gsDVeVnv59GvehbCLzulWymNfVPMiBIj+4CMmIGRdCEgdaxSIgIYxsr1RAn46s5WdSzbEPUxlQveQPvCtf9uzzfotTfZIxG2hoO3iWFDfwaU2QUo2OYp16UXFY7jQ7EGlWnVGCKDmfL73cWvDXBtwpHsOEua32eEEWLi43r3nwp3YEL+Ca\/z8XxWxhgXmF9li43b7Gw4FSg0gVOPzgluzhXGe6h6OzXK0h2z7OeNESgIsVUC5WccRGQMHWr1kKwMUoJvEy0hC+6oLWp+co687RAnFVklUlSkOGvQcty7xLj8SbDJi07AIipfXXIwHCg8E4d5Rx5OBE67JtMmea8c8siNWrKJkB3ex8NAPGkfJ\/CuAU90ifBs7XWsy0GFDAojS55H+hJZFUUHpPvp1TJoFwSEnIYyh0FpcNHJd6cJ1hDXmkJTZ4chGYta+kW9B9l1mLTE2XjsZNhqz4hOC4NMZsrkRM9uGK6mDfb4HgfP3MAwkk6KCJUOZQ1KRxfEOKU9KIeiGpoqUb2MuYI7rg2AimBxB6eRfEDDBPjyxqc+44LoZp\/sT1lqjWtArTD0ayO4AmxK5OWnduv1sGLleSBJDT8yR96d8ZBBZimyZhZxelBvi9\/jFYxC3ALK1KhLAQtxZnE3EwP2Igb3i6zJrVwrX2e0Uh8U3lxKHDIsSYKCIYc867GRmtiun6NnJobU493AHLeevr2Ntlgol85C4N4gk1fCOcuJq1RISScK3QLdJ9qsdT2BhbywulozXZYm7fj96pIGroZwXjurxtTeJqNjKXn3pDX00gw1PNoj6aeW\/1Ew8xoSDsVA3t3n0\/XQyTmwA2turBTqYsa7ptXWlcyRzZ4UMuXC69N\/LA4RzI6rKRs6Mg8d9zS8FoFtTVgIgbCwaiL23acPn9O5rNlguxwFKnu7uMOFHRMf2inV+3jGPjpFek1YC\/8J8WxwDfmuPhiR89nun14D6s74Vh0MhTesR3RRX2XEx9zOzEaEwHcxFcehUOVVdXq10LasQrOoa1UjIhXOmrZmte5evBlKzRb6knZ9aYUPXzKEvpksNwbaq7z8kYTNYcx0ZWE1Pba4pILRR7vW8Fzm9tFcvgDg+W5S99PD\/QufyHD8mjE3G7OgHhMufJ48O4Bw61Uf7N6uBQNWJqdPDk4mAZbgf7rraq\/\/AA87uKxOyvXKY1EWsIDJhKEVpTwGphRGyCm8AQEEsDehIKxgPuuVawPIOOb42Kj6EK\/QngkRFYoxfB7AMia+PAHdG4xAZrQS4+XlcWRHrWUfR\/Z7cI0G3eEWj7hs1NTQFKbYbxiEO9YEOConG1toCRENz4G7zBi8PqSahMU3HfO\/ZU8eJIZlCOfHW5x60SkZ9Di0iOSTyzw2ieTEc\/ed2whxP+HLChs\/w6bvXrvixqcwn5\/PsFLqz2LRl7EkhW5S5vAxdNTvzKWAPRT7E89J7G3ejn1qXYGhJXp3Tpth4mO2DnBUcLyEC68tIFNNo1gVX19CJGc6UmtgqvepRtgcImWNQX6RJNPYcJqFmjth793\/TzWU7iQrOYKxe3Fs5frNRu2bSh0N5DBCpD75lbhHkIVwQ4A3FU9UxPzh0w\/HplHUvPpNzG4ww+Ml7K0gu8A2iBEm7lB1jQEthwtcgjaRu4UwCdU+IBiViFgMBWD6W02KidRt4j0CjUNjuJHmtG8B9rGU2MoLxrFTOx4IHYWPqh5xQxjdbNC02qbjUWHsOgkXwApNF+k+AyoEeyiz4XGzalMyCgh2VCkwI4Lqe61NswcA3Eh4U0S5DYUpWnMYFOtLejo+fNwsjhCYPU3AacsEZvy+0Nx9D+RdJOTeJWV6H8psKkn4yN5rKTXrOLgagUFkWQ+32Xe0gCvfy3+xHqtH1+ao\/NoBxUUMX0YgdGhSaPvry+cX1x4vkQl4GwW40kGlOEHt2fhpF+m5pTqvIk6LotVMQmLKa1bkTLoDfVmAjOZrODnBr714eGZ71xfbVRy2RDoCikQ8PAImfBkluq2WqXOyANiDYgc4Mnh3I+3xc8hI7m\/xa0yIB\/ZrZ1a4ZwfAfAIKoGwudDljiv1j\/GileXmHoZVb8SdjlBEi01U1a2g9aoMpR8MAe2cT2Fq8e1l5ktmVo4WA24lTVoTT7xf0nL6oUH8oKhempaBIAmYWiFvXU04F20laFdEuHAUczKaIdYRLDpzZeAZ7YMZvXNOXzw7u7GC0lE9Ml77u0RJx8aybGPprxOXdXSkV1lzvItdXXdyFUd+AsFRXWNVgcWfQ582QkYHVkUvxkrAXKa1VNS8MrthUoKpaMo5kuKxG\/\/IsvRNmRw67rEewzTinK44BxmN+MWYOohdArKsrpmG8QdTxMIKvLO5C9iZb0MWp6k1Gsg41fgl0prf4eJ8oReAPi9o7zjgrVwi07fQ\/N1g8YyWC1TvKLD\/kRCwB4P6zJn6WX\/2PVgRBWw\/kWaAI+BQvkncbfkvnrOaZdEmOymfuqmGRLiH2ZT+Q5cKt7yzqhvWRVrDd6p18vESR\/ee89e4yGYiEDgI4wQ2HnSAoSXEeIQTHQCDdIKqLEayEqWfU5R9svB63maQseMW43ByETiEspSpbb4BSPWA\/7I+UiET1clqDfU0L17BbcphA5vEaMV8l9iq9h4o2UT0EhHvIxS71d0syVTpoPjkLHTnNguuCAFJbcXOQRcWR6MYbjbmo0oa+e1fqB179CKVCjY9mDqrAVi5JhY9ZQfUdsUL8m3fZ1MJ+WF6YRt6kOg4RDbLkC\/EN4IiJGJIM3D\/ZtYItXhfgjn\/J5qc8B2rvqTkIonmY8IxSwFN7oH507N6IHmXnsWjbn\/RSuqSRmCLmcCWPw9KAx47LN7Hh62z0BX0aGoPx8QnDjOHPtV\/5LZtVyLMD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