Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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