Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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