Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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","iv":"405b90ee145184144e45630a30650585","s":"c8c716d4041f246a"}
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