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July 26, 2021
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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  1. Shopper psyches shifting post-pandemic behaviors: Kantar
  2. Sephora introduces new Clean + Positive Planet seal
  3. LVMH sets first half record, revenue up 56pc
  4. TikTok serves more engaging, relevant ads than other platforms
  5. Day’s wrap: LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  6. What brands need to know about China’s patriotic perfume boom
  7. British fashion lacks inclusivity, diversity: report
  8. Balenciaga, Coty, Amazon Luxury and Fairmont
  9. What Netflix video games might mean for luxury marketing
  10. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
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