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Feb. 16, 2026
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Software and technology

What Netflix video games might mean for luxury marketing

July 20, 2021

Netflix’s push for video gaming indicates a shift in consumer behavior, presenting new marketing opportunities for brands. Image credit: Getty Images

 

By Nora Howe

Global video streaming platform Netflix is eyeing the video gaming space as consumers increasingly turn toward interactive digital entertainment, in a move that may further encourage luxury brands to explore gamification.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Year-end sales jump 9pc at Hermès
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Hublot signs Jung Kook of BTS
  5. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  6. Men spend more on luxury, but shop the same amount as women: report
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Ruinart welcomes 2026 art series partner
  9. Watches and Wonders Geneva reveals new plans for 2026
  10. Monogram partners with chef, television personality Maneet Chauhan
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