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April 26, 2026
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Multichannel

Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

Faberge egg hunt at Harrods Faberge egg hunt at Harrods

 

By Sarah Jones

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. LVMH appeals to eco-conscious consumers with new sourcing standards
  5. Balenciaga deploys new art series
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Culture is luxury’s next competitive edge
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
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