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Fragrance and personal care

Luxury brands take notice as Meitu grows overseas

January 2, 2019

Meitu's Beauty Cam app allows users to edit their photos. Image credit: Meitu

 

By Brielle Jaekel

Luxury beauty brands should plan to incorporate the Chinese beauty application developer Meitu into their strategies, as the application grows significantly to other regions and increasingly acts as a social community.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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