Luxury Daily
World’s leading luxury business publication
Dec. 9, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Four Seasons boards superyacht for its latest Pop Down
  3. Business students emphasize omnichannel opportunities to luxury clients
  4. Luxury Women to Watch 2019
  5. Swarovski rolls out holiday bus tour in New York
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. BMW MMS campaign achieves 30pc conversion rate
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
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Marketing

Luxury brands think pink for breast cancer awareness

October 12, 2018

Ritz Carlton Pink Cupcakes Image courtesy of Ritz-Carlton

 

By Sarah Ramirez

To commemorate Breast Cancer Awareness Month, luxury brands across different sectors are turning to storytelling and special events to shed light on the disease and support research efforts.

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  1. Bleu de Chanel dives deep with new campaign
  2. Four Seasons boards superyacht for its latest Pop Down
  3. Business students emphasize omnichannel opportunities to luxury clients
  4. Luxury Women to Watch 2019
  5. Swarovski rolls out holiday bus tour in New York
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. BMW MMS campaign achieves 30pc conversion rate
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
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