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Luxury consumers seek meaningful jewelry purchases: PGI

August 4, 2020

Sales of platinum jewelry in Japan hold their sparkle due to demand from women in their 40s to 60s. Image credit: Platinum Guild International Spending on jewelry for gifting is likely to increase. Image credit: Platinum Guild International


Positioning precious jewelry as personally meaningful purchases will encourage consumers as the industry looks to recover from the economic impact of the coronavirus pandemic, according to a new report from Platinum Guild International.

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