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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. Hermès, Prada fastest-growing luxury labels: Interbrand
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Achim Marketing Solutions' Adina-Laura Achim: Luxury Woman to Watch 2022
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Zegna reports solid growth in H1, nears pre-pandemic levels
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Free webinar Oct. 27: Finances of the luxury home buyer
  10. Dior goes for gold with flashy J'adore campaign
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