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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. DFS opens gentlemen’s watch, whisky lounge in Macau
  2. Democratization of fashion is changing brands' marketing strategies
  3. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  4. Blackglama dresses down furs in fall/winter 2017 effort
  5. True luxury automakers are those unobtainable in the eyes of affluents
  6. Join our 2nd annual State of Luxury survey, receive exec summary
  7. Judith Leiber: Dusting off a luxury brand
  8. Rosewood touts dog-friendly amenities ahead of National Dog Day
  9. Louis Vuitton, Gucci are luxury leaders in Q1 performance: report
  10. More than half of consumers trust computers more than people: report
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