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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. Millennials push impulse shopping, flexing brands
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  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. In-store events may not solve bricks-and-mortar's problems
  5. Chanel links fragrances and fashion in evocative campaign
  6. Forevermark spotlights everyday love with engaging series
  7. Marketers need to learn to "stop the thumb"
  8. Monobrand stores – Luxury Memo special report
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  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
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