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April 18, 2021
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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. Dior appeals to product-conscious consumers with sustainable skincare
  2. Gucci is 2019 Luxury Marketer of the Year
  3. Longchamp explores the savoir faire of Le Pliage Filet
  4. Gucci spreads friendly greeting for upcoming capsule collection
  5. Splurge, not save: The changing dynamics of the Indian luxury consumer
  6. Rolex, Ferrari among top 10 most reputable global companies
  7. Burberry transforms customer experiences through digital innovation
  8. Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen
  9. Bulgari's new campaign is an ode to never having too much
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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