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Aug. 22, 2019
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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  8. Burberry takes cues from British culture, climate in fall campaign
  9. Service, entertainment – not technology – shaping retail’s future
  10. Chinese customer is most demanding: DLG event keynoter
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