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June 25, 2017
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Marketing

Luxury facing a digital-or-die dilemma: BCG

September 22, 2016

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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  1. Heritage luxury brands need to prove relevancy to today's consumer: Air Paris CEO
  2. Loewe ends wait time between 2018 collection runway, adverts
  3. Sotheby’s Impressionist and Modern Art auction achieves $200.8M
  4. Fendi, K-pop’s Taeyang co-design capsule
  5. Sephora saw 6x the engagement with use of digital personalization features
  6. Marc Jacobs’ Daisy Daze most-successful Uber brand partnership to date
  7. Manolo Blahnik, Rihanna team for last limited-edition capsule
  8. Kering – Luxury Memo special report
  9. St. Regis shakes up status quo of bubble tea
  10. Farfetch links with JD to realize Chinese market potential
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