Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.