September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
By Jonathan Openshaw
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.