Travel and hospitality
May 30, 2019
Langham looks to real moments for its new positioning. Image credit: Langham
By Brielle Jaekel
Hong Kong-based Langham Hospitality Group is the latest hotel brand to undergo a repositioning, as the chain hopes to modernize its luxury status amid shifts in the high-end travel industry.
{"ct":"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","iv":"baff9d2b9dca332fcb943ebc8f4b0cd2","s":"d76e420f243fe054"}
Share your thoughts. Click here