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Travel and hospitality

Luxury hotel industry becomes more competitive with Langham rebranding

May 30, 2019

Langham looks to real moments for its new positioning. Image credit: Langham

 

By Brielle Jaekel

Hong Kong-based Langham Hospitality Group is the latest hotel brand to undergo a repositioning, as the chain hopes to modernize its luxury status amid shifts in the high-end travel industry.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. GQ Bar Bodrum opens on the Mediterranean coast
  9. Inside McLaren’s global push for its sports cars – Luxury Memo special report
  10. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
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