Luxury Daily
World’s leading luxury business publication
March 28, 2023
  1. Luxury turns up heat on high watchmaking
  2. Why the principles of premium and luxury marketing are changing
  3. Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. Luxury haircare market to reach $31.5B in revenue by 2027: report
  5. Balmain, Beyoncé codesign collection marked by haute couture 'first'
  6. Gucci gives circularity initiative physical form at latest New York location
  7. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  8. Vacheron Constantin pays homage to Ramadan in new campaign
  9. V&A Museum to host UK's first Coco Chanel career retrospective
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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Marketing

Luxury hyper-segmentation: Avoiding the ubiquity trap

March 15, 2021

Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton

 

By Erwan Rambourg

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  1. Luxury turns up heat on high watchmaking
  2. Why the principles of premium and luxury marketing are changing
  3. Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. Luxury haircare market to reach $31.5B in revenue by 2027: report
  5. Balmain, Beyoncé codesign collection marked by haute couture 'first'
  6. Gucci gives circularity initiative physical form at latest New York location
  7. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  8. Vacheron Constantin pays homage to Ramadan in new campaign
  9. V&A Museum to host UK's first Coco Chanel career retrospective
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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