Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury hyper-segmentation: Avoiding the ubiquity trap

March 15, 2021

Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton

 

By Erwan Rambourg

To read the entire article, please subscribe or