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Mobile

Luxury Institute exec: Humanize first, mobilize second

October 16, 2012

 

By Rimma Kats

NEW YORK – A Luxury Institute executive at the Luxury Interactive 2012 conference said that brands must understand the value and potential of personal sales associate communications versus mass emails from corporate.

During the “Optimizing Mobile Technology to Build Customer Relationships” session, the executive addressed how mobile technology is not a differentiator, but a utility. Moreover, it is how marketers use the technology that matters.

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  1. Exclusive Resorts announces intent to purchase Inspirato for $59M
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. LVMH announces new objectives for Life 360 environmental strategy
  5. American Express introduces Zync card via mobile ads
  6. Dior builds five-story statement flagship in Beijing
  7. US luxury car market expected to double in next decade: BCG
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Gucci studies connection in spring/summer 2025 campaign
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