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Jan. 18, 2026
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 9, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Luxury Unfiltered: The true cost of cutting luxury prices
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Vestiaire Collective renews 'Parlez-Vous’ campaign
  8. Longines relaunches PrimaLuna line with personal message
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Bloomingdale’s creates shared moments in holiday campaign
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