LONDON -- Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, lifestyles and spending habits at play within the various levels of the world's wealthy, according to a presentation by Ledbury Research at the Luxury Briefing Wealth Summit 2011.
{"ct":"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","iv":"6a2185303bc2f1ca6e0822539b744fa4","s":"95da20530488a6a1"}