Media/publishing
July 29, 2022
The young, bold consumer is luxury's golden ticket. Image credit: New York Times Advertising
By Nora Howe
Branded content should be top-of-mind for brands and retailers as young media consumers solidify their place in luxury.
{"ct":"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","iv":"7691b78dbeac9abc3c2ef412fa6cd9d1","s":"2e0c9f572e4fea5a"}
Share your thoughts. Click here