Media/publishing
July 29, 2022
The young, bold consumer is luxury's golden ticket. Image credit: New York Times Advertising
By Nora Howe
Branded content should be top-of-mind for brands and retailers as young media consumers solidify their place in luxury.
{"ct":"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","iv":"b63ac6d1f0e3503da47be09aec2634ba","s":"64e232b116b0fa4e"}
Share your thoughts. Click here