Media/publishing
July 29, 2022
The young, bold consumer is luxury's golden ticket. Image credit: New York Times Advertising
By Nora Howe
Branded content should be top-of-mind for brands and retailers as young media consumers solidify their place in luxury.
{"ct":"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","iv":"fbfc7d156cb31e3501ba7829d92f970e","s":"e12b5e4aa7c1c508"}
Share your thoughts. Click here