Media/publishing
July 29, 2022
The young, bold consumer is luxury's golden ticket. Image credit: New York Times Advertising
By Nora Howe
Branded content should be top-of-mind for brands and retailers as young media consumers solidify their place in luxury.
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Gyf4MhwfiFxCCvx7Ale8pFqhdIwpg7ICYhlXP3QkomTSKTdPDkiDJpEDt1Gu8\/0fEC9wbMRGchRbbAF0JHuhCL3mFAmCyzaX1Gfvs2C81q+Yxn8GWJjWOStHMoeL9WlHPNRNHLYDm6UVVy\/h8CnLK5RogdnsrizlHVkUHnmfqOlyZo3Dvw4FQTtUoBV0v0gPol1LDRA8YBrQc+\/9JbMzPO2PjNbPcBmK41SqUCQDKxqUgKfescS5oCb8GCrFXCTYaLifDxtnxRD\/+j7T77Bu9MMuOEiR1uqLI4GVd6hYxMU+c4d9CM6ir7NAQzMnHnKhIBgRJLvJFIt\/9Fc7D54oo1L\/0yTLbbkquwiMEVVePKRr6Kwz3feglYmMZR2sAbqAq2tYQNomiOTRHVWsfmGp0v9hHf7tTAhkznbL92GcHuk\/gyDv391zYltbHZa9ZmCaEga1IbRhPcSE3h2vZjOfdCZIFEOwBTOW5ItLF8dTDRWqP5eIM9OAOYxQjEjcFIAu9kssptlVWgda+8ew7v0mvZ0+t2SuSXPdJcHN25sjsHMRFnzsK934N6ZW5Hg0pSBPcX\/2USSgaX8eP7wzpQwYlpj5QnCXdQsLhae+3xFZLwRG9pwFO4p91uAhkiX2QTEN8iJVi\/5Xoi+llR9JJZ0uxOoXIN\/xDKx8jID0RMTa+8HtCqN8ln+JXzQIG4gJYoIzQrZuPr7ZX1T1ZQR7n\/76BT9cffnzgihdaAwmurNnoU1ZsIod4c5FAg\/aNNrs7x9z+s8RopMJpOzcqgJRcVVYAXYbyXsM77RnKLfjoe46VdRrY2FQVeZrrj5a1QBpko46x8m1AaFnAylN6IieM+MV4IQ+sHqqNpmCsesEMWVgJ0j7uMxULeQZ48Fwu0sVbj3Jv7HxLbl8+IvduUFhPf3lCGkh2GYD\/Oww4bZ89TSFrFXKO+tP90pangWwPuvm8DErI3hrCXTy7Rt4pjtxgcCqwT2tZ3+XZqomcFmw2WFSSEd4AszrpU1B42tBr4VcfjlF2InsvZ4oNmDqF4G+wPHYxQyqwUaiVZRj6Ry3xMOuYPNpETdclzMgvusipnPTmW\/hr9o8i8y6zqmZkdwSf6FQQXDStfqxnvlu6ea\/8xz2xDD4\/S2WLrs576VioORy9hIYbOkF8Bjav8PtK+zCA+kv57emWsJA2DiEijVddH7xe9AwWAhQxcG8gqdOZL22PW7+2Ms4NUMpdKA4ARnrGEZ+88quTRcQJ+OwE\/DX26e\/ZKk9Przxj2bJ1prNtl0jBnAaXagK5f073BAGXvQHaIxd7Zkz3Os2sSCPmVShhMvzaH1vb8b14a\/\/A9O0vGC6NhPNpz9AvciB5MnREpBknU0qsXW695yXHaQhxYmqDvUoR9hmzYAhrY3Z6tO8sRV6d5mZ1uhsVa\/W9A6oYhkaydOVNp0pGp8gR6KDsy\/GQ1G6yJlK0gfEz9Ij\/+XMfYl3xiqLP9cg4fifozdWfW+j7vW4HKdVoEyGd5XDEWDGNPOunBZVjMUNi2\/Js9VVhZZstVkmDhzrvBMWZaumCDTBUKN7u\/jzKjUX1k6G0a4YF5J\/zIOyRcvcwzthb0S+r41\/6lNju2PXoelG+UaZdBmps+Wii+fdperId+ZDLL3QU9IgrF2iiBIY9FZvwe2O2Fhu7oLJQDaFsFPyCmoyB7YxoFro8sMfWsUgEE4k4usAqzfRWc5+dkpnKO1oIWsF9ersTWP8zOUSGvSCQ9ClRNJXPp\/ly344Ju6BtqX9u9tJ4Q0rYRySQSZHsTELhmzsw1\/pg+yckXPekf7mbqwoqjjWLWg\/sMIlW5DQdsaqhVNahxcw44\/hJ6+WuXOZxr1rW6rd9ivypaPa+jPiVOg+mIdFyLwnYXWk\/layGvqXGWM0zXRxB2pYoLjwrm34OXrOS3B98sybJv1F6VVaAtVGUBk4wSrE+GwNmlB+\/wRaXdMJWeFvCwyycMoBMQ6nbUf8x4YpoKmxWJRP+6YitLyQWhivpW\/EF8YN1u33L4LAZclO4Cmo\/Je60a6kco4mEKZlEyaBXWqAIKfiT2SFgBlAU768FIEkdsnO7UHiVoHEFNM+BqS6Q4G6DCJUL\/SOj9oL4ii9vYc6X\/pHpMU54EewFU+qRsIcqrjEEmoqCLc1JevFVBgZQqpaJkE9H34nInzQzZBNrrdReh2ECJvvfh5AwFXwZiLs3yW0vwXob1IJz1rZ+mcT30kmUkROU25ciPmJhfAKBqmx8ZuegqM4v75dMP4n6V0dcyMWwYr3IhhW5wzHi+LVrWBQwMORH\/zgxsrYhEIJY5zwpXxZPw+5htRPxn1F+QP7oNuy5SMfqVOdCyFjiXZ5X4aVcGnVHbo4+sAOTaInJgxYvBcs35Dy7qcXwYvC2dQyccsoXWQx3rn1WfQg187yq+uEqmxbpgdcprzJT7wcKxyecpjo0pCiNwB6glMVoGpcdKSBdtnCo5xhRXDaZa92KEZbhSZQkRchileJLphgvLa1K8xHtZvyqbysT0BKrB0IXZ6CsawcSnC6rzHVjU5s9Vgj4owLiYljJF4ndXQ3qkjyYsIorAS5YdK0OvP0u3f\/Z9gyN\/pBhfymSk\/RtqjTe9ySPxkOd+TlwXQatNAza6cFBpPkdQv2QNgE8bhZnnv7XJAhss8XudKJuPit1gE2oOy3uKqCoCbfus30JXtqNgsWczG5qvsjxFosrPtKlCGBXkE3jt5YrWT\/g4vmHZxqAX9qkTyAD1\/GavCBZzkiaNXsQFixviHXLOXPRnUqGbSQzWyaxnuZHk6R8h2CMmOakUna7kuyW4JIJvO8lJKzZfDV4fVqpuwEDMjf0ARUpIiNnbsJGM9r5PycpLbnDZrOYz68Zz8Af\/C8pm9TRbI46SeQn40a6cpA8FOc++vA5WDI83f6yF2gG5bELHTqU23KJT0R9ffSBbIeItQ2IIvrG1a1xu1JFZDrIfkxNkw7UB6kpVCQ7JPHK11xvuLR7RfESQ20JShIiTPHCPHdtGOwMEQmaxejM5Fn+HAidnOxH1Vdl11j0O\/qXfx+bX41BAGeE2vGbxnpoRIkQ\/taQk5BBkCVYpN","iv":"42cf9a56f601cd173f285d54c680aa51","s":"2dfeac3eb12f609e"}
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