Media/publishing
July 29, 2022
The young, bold consumer is luxury's golden ticket. Image credit: New York Times Advertising
By Nora Howe
Branded content should be top-of-mind for brands and retailers as young media consumers solidify their place in luxury.
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PM8YjtMbw48QfmsP2zz+Wijch2r35aVtZXS+Uijhr9WwoGakja3g07ox3S9vIx2R8u0CnIsr2AzwfRFbFhXYfsWOX4XSlfToDGwXnex\/KTfd0IvJhBjndhXh7xbqEL8kNAnHP2NpnFM8yVPT4RI4chBpOm3sL7+rMpLBL777x5UKLENg1d75lU7sPsa0y70gnnG\/GrUeihOLU3H9iyPsCKPcciC9r\/gyfZGCKAbOi09CgK+PbRU3hpi82npi3boAgGpoEoQtvQnUxnsYcax\/ND7grAhPFhJ3mk8D4XI5ifCrgfsP0nFsLGWqV5NXkuDGhW+\/mGR4KTUm8WVWNjizsrf1HvggWhW\/VCbe+9iD3Di2lj3PrgXvIodlYn9QHXUyCemMq1kSIbU7RFaTAjPLYlpbtEjDrf8Qo64KgL7Lu42v+I0S87XtwtXQmeNSSS+EcgmD04u\/s9j4wNlPinG1CGoWs9KlgqEXFWKk1HtnWREwMD9CfQOGgPjANnnCTX6k5jZeCqflNIaAyPnreTPxUB8YcIrgeIOG9XO65tBD\/XQtaghxDyCaNIQxAa\/0r3FjRWMjZlTIlOOa0aCr0V2b2CCOEq6d5tmUs14eDZ0ROaOPPXoYtc5mLb6cy7czs3JdCXvwXjBsl209sELxdWsfblHDo6qnxmrjQJAppvoAnqE9yt9l1Ci6\/MRofAL9lsipL8fr8r+crpnBQW\/lwq9bXHlokqH4U8yUNwzQyw4BHoPKHdODyZw3EeKQTjNVENoK\/ahwjZYkV7qHFlL1Vv+hdYIdu5my5uH64r4aPc3y67kagfZi0oVTyTW8kS2tauvBaPY0e6vAlhNVkzjsVRc79+v3kMJsn0WOyqVyUXuCxYCTOGUCGSv9\/p\/yhG64KsjqdAeGy4h2DtkjQAhp6MoEd4U167NHCF9G1SHOxBvSYstXVeCf9ZcGnvIn+gNF\/S8VuKad2VEyQJOU8xUHIY7rBsXmWWXU\/TYfPos92wWEBSaZOHPSxM7rXLQaLKKreZsfivYPtm3qTVLAzrqF26lT9Kess1cN2MU9rzzyoJl1681ZpkWOwnrihiy9dPOHX48HNNMH1o3BUz0I3oBAkgs1+Qetn2ArfaAWef2EEbllrvKGB5esQX0pCOkL6g5K31xqbScjfFUcLSSlx5bUu0JO9hPLksRixtzaku5ip0xqpphr+24djc1oX6zzACfr8qQ\/ijsgB4O0h8rVC2oPuYzEm24SSLiqLdX2twdbY3f\/c\/Qb1oNdzb8EvY1j\/UsP9D7eiql\/32NueUIyZM+UtWcx3Y63g9v\/u5AKzW0C7yYLLtGqpBajHFNKPPAnTYK6OS0nk0AWKA1BCtxAdFiVpGxjKLfX3M\/eapRrHDI6sfCZp005NcAYsOXj9+SvdrPRTURJA8hs7vt7xr7lZHNIZ8MU7s19vV42wbzZaNEZoF0Ef0hpxkqOj6EuS8cgvCN1O2dfDp8mZqo9IBERJ3DJKJafuhmZpipA1cxDjHu\/0J9aUDcSBy+e+I5Lxx+d0+k+\/l2A3bPEqjQW+rlWNE7V\/PJUc2L2ha2tRdugA\/KvXnRAhwXT5\/XtFNgVcs+FLVquuYgClC1ww77dxJl9HMegFMz6shj8yLOgDmFQKjlNesJ\/JODPiAOpXTXozpcf8lW6\/ByPx1SNBftrkrgFFkJb\/RtRWnJvdpHz149ZOZtMjurYNLgyNYhvndOAInjZv5bPsTo2h\/3xVWl9zAa1nrqzW7k+n1EXRRlSHn4ZrL\/J0Pejo9I31lU5c09RUdG+2XmM7DxFzO+oFS66cthSRMg1qdDvW0yG0Ca8cl+45zCzFL4bZ7\/ggAdNQc\/n755AIAopa1C94ZUf90GSYJ8EGVzi3RNs4ZQ8sm93AhVBcFPDyv2AT3Ba4otLz5h6c54C9W0hUAUnaRZYVc\/6qHvHZw8MmUcdjHpUB0BjaFwXNEztKtPkXPUsVrYDSEgj7h750uDUoCRL0juQhuzqLbIa5hqFwtuaWx7yN4yF81P5ZOsxEg9l4fCcGSQ0O936+xNmQaOuBUL\/OGq5K0h3Edgp1dNY4QMQ++U85GgYImyC88\/fXsHIK7NFEmHcWSdVgfPYgZJmefnnrx5CATRKKbd0gYZHKr1UoX08mNJzI5h7DSd8N02TSD9dz80xKBIw3va7hVo5+CxxqpYlSfjqinaQM4CqbWuX1RkPnysdEAcWNwGXSpc7mYAZPGXztGK+gCzSFUGkMmxr3wkoCYyXn3bcX7ajG0B1pLRPK3yhXs08akhCNGICdB9s2c5HKwaL6YXsqWehnytYY2ViYhfSPeCm6WCLQC\/ZKCJ7QZ5ZjP+HdLltPNAf\/RGiFJg3uXGElcP0ox7AxR+\/5Avh34eDFW0a4\/FoOp7GLt2ajZmgmmECxMDiUH3kxF2sfcWJxKncH+yEQHB+1+xzPgnyB\/pJWerFaaUkquLtcnAqXg4vt\/cbo1vqW2Ey\/P0+9Uzd+ykKOzYBnXyWatRFe3qPdwyMC0PbaZzzf1QdoC9KhQJheDejjzmH2Q6P\/gLrmR3pYwIhLzPPoZgycFrfv2Rq07w5PxVISqoXXcvV2hF3PvYFUfWzX31xNePxZjqJLg8J0h1wGj04eYdWYOQKJYKyWUJCyuvxXPPWwIdirWmBFNl3toRRVnqLwvE+FoOz1hSUScpOgnr9NdXI8siIPvNSmnd7faYrcSfoVBerZffQ+ONQAN4PzQMMx1uBbXBLchIrngPrCt7QSMZbU+dkLsC6z7hynGuQ1yh+Vhg7yRVtUbf9qS+J6h3p2F1YHQNxjc1hLIrWKYzCQbiVt\/zkCR46ZjGuCa5NHUYkFWspn3JcqJYLqITOfgLIRXX42aYV+4QmRrMIcz7JoAWJ8F6hoMWhDNCwseeL\/SI61ZhuXK5QtuJ7mUtTqeNMZUW0k067nJDpS30sp+gD3KQKad0kHVhmwfW3\/q03W+571dbdFtMFKSQcOsLghO+jID3dRFvxjxOJ2q5QhmUQbJC\/df3ABAImPWsp7bnTTgYLz\/11\/KEBE4IVX0aEeU30elz1MkAEfIQJQPxDyVOf8ubpjMBr1MOIGh5oSZOLUNIUW0yWE8y","iv":"b8eec73db565fbf5c0f3498c7093429d","s":"b480e13e79be8cc0"}
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