Marketing
July 29, 2022
Members of the LVMH family and exemplars of an Ultra High Net Worth (UHNW) unit. Image credit: LVMH
By Amirah Keaton
Populations with heightened means are seeking greater meaning, weighing professional and philanthropic priorities with the help of their successors.
{"ct":"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","iv":"c1aded0a4daca6e48c7ea85402307828","s":"957a7aeef5acd852"}
Share your thoughts. Click here