Marketing
July 29, 2022
Members of the LVMH family and exemplars of an Ultra High Net Worth (UHNW) unit. Image credit: LVMH
By Amirah Keaton
Populations with heightened means are seeking greater meaning, weighing professional and philanthropic priorities with the help of their successors.
{"ct":"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","iv":"dbff75b625c434b5ff710b527425a2a0","s":"d4315017511dbb5e"}
Share your thoughts. Click here