Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"2786b515ebf24eaa468e03290f274ae4","s":"eabcc90e79171b2c"}
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