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Retail

Luxury online purchase experience only reaching half of potential

September 26, 2016

Net-A-Porter ad campaign Net-A-Porter ad campaign

 

Bricks-and-mortar department stores have failed to catch up to pure-play online retailer Net-A-Porter, with the ecommerce site outperforming them in online operations, according to new research from ContactLab and Exane BNP Paribas.

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