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Apparel and accessories

Direct-to-consumer takes hold of NYFW 2016: L2

September 26, 2016

Iris Apfel during Monse's New York Fashion Week show Iris Apfel during Monse's New York Fashion Week show

 

By Brielle Jaekel

Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.

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  1. Turnbull & Asser appeals to office-goers with made to measure promotion
  2. Day’s wrap: eBay, Bentley, Valentino, L’École, CR Fashion Book, LVMH and Future of Luxury eConference
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Ecommerce giant eBay, eyeing luxury market expansion, offers independent-expert authentication for watches
  5. Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  6. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  7. Facebook, Instagram users see the most paid posts: study
  8. Global wealthy begin shift to sustainable investing with pandemic overhang
  9. What are Hong Kong’s hurdles and opportunities for luxury brands?
  10. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
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