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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 16, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. McLaren teases launch of Golf line
  2. Audemars Piguet inaugurates new Meyrin manufacturing facility
  3. Lamborghini grows revenue to record high in 2025
  4. MCM begins year-long 50th anniversary celebration
  5. Prada Beauty sets tone with Touch campaign
  6. Mikimoto highlights 130th anniversary with actress Michelle Yeoh
  7. Richard Mille signs title partnership with Superyacht Cup Palma
  8. Nespresso turns to pop star to lead next campaign
  9. Coty shakes up board, announces resignations
  10. Sub-Zero uses CRM to connect dots between brand experience, buying
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