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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 16, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Luxury Women to Watch 2017
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci is 2019 Luxury Marketer of the Year
  10. For high-end fashion brands, wellness is the ultimate luxury
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