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Dec. 23, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 23, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Chanel unleashes ‘From Dream to Reality’
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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