Marketing
April 24, 2023
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa
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","iv":"77646390b82f6ffaeac98dcb62815968","s":"f59bed6d686e864a"}
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