Marketing
April 24, 2023
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa
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","iv":"8b81c5936122df018eb4e6ceaa51c3d5","s":"524154373f2a10bd"}
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