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Research

What luxury marketers should expect in 2015

January 2, 2015

Promotional image for SaksStyle Promotional image for SaksStyle

 

By Nancy Buckley

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Estée Lauder Cos. confirms merger talks with Puig
  4. Natural Diamond Council introduces World Diamond Day
  5. Longchamp, France’s Shapers Club form artisanal connection
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. Audemars Piguet brings AP House concept to Miami Beach
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