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Research

What luxury marketers should expect in 2015

January 2, 2015

Promotional image for SaksStyle Promotional image for SaksStyle

 

By Nancy Buckley

In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Introducing Luxury Women to Watch 2023
  8. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  9. Luxury Unfiltered: Connecting with ultraluxury clients
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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