By Jen King
NEW YORK - In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing's president during Initiatives in Art and Culture's Gold: Trends, Techniques and Transparency conference April 9.
Consumers are familiar with the traditional display case setup found in jewelry boutiques, but the retail strategy no longer appeals to many millennial shoppers. Retailers in the jewelry space begin with the challenge of selling items that are not essential, but by emphasizing the consumer’s perception into boutique layouts, sales may increase through emotional motivators.
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","iv":"7d24e5c0f2ddf7968b010b4dcc5d8b72","s":"d7e460811d6d3098"}
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