By Jen King
NEW YORK - In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing's president during Initiatives in Art and Culture's Gold: Trends, Techniques and Transparency conference April 9.
Consumers are familiar with the traditional display case setup found in jewelry boutiques, but the retail strategy no longer appeals to many millennial shoppers. Retailers in the jewelry space begin with the challenge of selling items that are not essential, but by emphasizing the consumer’s perception into boutique layouts, sales may increase through emotional motivators.
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OsGjIwpAGHo5XXy1B4nnXkRjnbifuf\/URm0VT5oX2Rb9IO22yBzWgtQPRMQY9UIUj6JjrR4LAUWoA8ZftMz5kiaEe0G+TiGNdEdKd4xAouGXqQAWwGZqIOrU1ywK\/hbZRp2FDyB2aDHzy7MML0OIGtA4dHIHak7qR+398PqPVbwWGRtuQB+llPjdrFPfmPF4LinLB2neMdLjyxKSD4OG9s\/S\/3Ng+jIOKQNV4ajmEfoS\/Tsz6MTyqTe51Bo0vyzrnC29Vepcb12kLW1IRyHwy+VhbwSOzi7vp2E07sXmEWtdRxRlAbSoxMjAkDUkW13j5s\/hP9qvcy9fc9jflMn1Ee7HrBnyGIufkz5FVjdqEO8ZqDWDB9+NaAewuWIupGqUEH87BryaRloXL8BkPY9tSOLN2AnfMhFCj7oDynyhDU7x+yLTbHbIn8yKEdM7awF5mT6onxzDIeC2\/6LKHNX+z\/LmMskdo4K9pSGuJPLTeQzkt+t91UuhAriWsbF13y0V6ymv15YiNSqbDlAqzVXCEXNYYq8I9b8ExBf7zjnijrV4XUlmX2cKXi9qqxrgjP0VC6T+nOjIvDCgZWMnZK27EtLK1EBy1zgXm8fjDR\/zgGMWeJpoOHaBc29O8m110ZII8P6Rsx0ZEVFEO7ZJUvW+gtBLPhiUSp5EiJ3I+qoZSHy1pJubhGuVvmxTXCrhjdsTUXVmDUzjbPPAXDb68fJhCaWGH0lHXd7r8+ZOtdssE9eOBbxURbmRaA2Z8JCuZtmg2D+qM50LcedebSw5s7LgwTEANzOk2OJhNJxxqLmvswogB520zE9rrN1V\/vr\/3LnSI6aU9rKLwZG0bjDN8i09nsKPaofPNb1TgzhxCKFQTP7AzS9MpBjL46+MSpQj7uBVrBEJasHKEbG1wEYYo8iIvUUp5PK8bl0\/qL5PE82scm7IHO77RF\/\/pwdujc+sk9Rohtl16KUaZa5HtlEF6se9ikfPPXZzjsWzJ7Txm8DxIXnypihOvQQNQU1uWr0Xsicj1wmCUV4pL8EE6cPWvB5w6RmK7x+5jNryohYYqCDAyV4q8IAyQiqUCud5PU+0nMUokeAn8v8xfDCb3a7BrR0ZvbL5DMt8PEj3P0SiMMAToUgkqchwg4W1arlQdjciryTK+GMe4cYCDT8Za7anb\/PuSBDHJwqd62+xLREtMC7Lub3PkbVIGTpcx2cyhYyfLxyBqTzcZGmh90m6YIb3buPfMhfVNTt+raifmIn\/c4O5TB\/WAiRc812z2VWdVocvjtVVCQb3MdaNYUaBCpkzsUqAaaGasSKiaSGOYYJPIQ9Qw7ODQtAPAzwwYs\/PotGnQz1Ae6xhQj1ITur3jKl3PYxRuWOFXc2267J0f2bI88kmmKw2jbPIZOeAa5F6\/2ziD3VIO+HT9CK8KnOYS4iWLKkPVX3M1TZRA3TGlWsTvRw\/m9v1YrYKOlucTeo1FyoGin71xkc3Mpf4EpIH6n8xtmZGpqHzxNwn22RP1bWq3uTXC2CI8+K1JQkJzBRw\/3O7Fq+xCBO1oi1Gm2UfECwiJmxIdJ2TXBBap1U93DiTaNJBBSpxvUlJBdYdBVXFOfpkLRT3xuC9MHjowIfmGFZfe0tnF23yyxLSBbWifFiN2ibSAiBZDlEhTUK2i9nEgbXvrf0MIRkOudlkR4cRgTpuQGqCPvRZeTX1GKs7WatYGPjTPRK+UL7zaef4J3XAI7X6104Y8waEFy\/h9XIFSZg0zJ53WdLk6gdSoviN6kivS6SxLqo1+6y91aKVzSslANJYggUCEOYp28KkLbJhOrM7qbc0qslrL4yXXsy4spOjSI6pBtETjohH1fXMAtr29GAHEudHE7fZ2yJWwIuvcvcoT9sinnoc6hFYfrMCdNPBurnesuXe09LV1wMZQUXE+PccgIv2KmgrPBfrb1F9S7lSjv1S46TA06GMxLCLEI+tHaFxfHcxvSgfvYfOMTTSoWxiA1K+yi\/qPOgwwxBwUeZnWEHEEiXCJoPaTx7S57oDQESZwtB7LWORmiK7EgidaD\/Aah8YC0bomsw9ddCoqg1ObFm5DxgzQIcYLxcvidPoD7UJ+8TP8QrImxX3P4YAOAdmx1zSzURLGkEpbqhyK4fqdZSwFX0wkSFEbYEjLdWIuaL6k+DXjapfCbj3ZM2pq\/FLshMI65gW\/6TGGwtEfigubx7Cs1AQKAR74XfXUBnBHlNFiQ1oQvhDiqoYvh3HAJDwKaPDMSsb2XyHNvGXpTBM1ssVnHYQEq9CQ5QOR5yAX3dW9H5F2L5YBM48SxpsidgPvYM9AxKu2zkHqOhatwP2LMH7Gvy7eYrJoF9GO7KulNUZ3JDcVm1sIWGA8Muw0FspkUHjqgvi2MNxnbbF3OAvx1YUIZfQvt8ZA1W+RstPeNLe+cUZitZemRkXKMH3GQnNB4n89+xH1\/lUSL7R+UB\/+TY0waYCqP96jZJyGd+mwR\/NG2JdLLXxoVa0VqTgyboULYs\/D0AxG7q9GRadJf+YhyPjHZG5HZjLW0bkkwddaZ\/iOrenFh3xwiYje2coyLyYvAsSLeJ8nbZqbBP3UFgXBV4bsd4l2RnWVcHLYxSU2nxv4baurgnK92PTJtboZGPLf2EHnq1SXvuAqjEDUWymizzCukTT86RUZ96\/FwlKPoXSkQNMat8amjvIjJJE4jLNrU++4vgL7pe7hLLqxiR\/tDiZnaOOLhuJiYh7O+PQ055U0TqTOu3KWQi95icbvprJ4FGq7gLS1x+PSGK42iPmWL852dInxWd6Qr02JZq6QnFBClUX7oL4Gigzf0Jgx4z4eNnxxLl7wLxe4KiGTK\/PhuPewscnQA\/SFlueqZOr8vT00u5zLM0FL1d6386FpHMyfGbJ5MOwcneI6bmZkm3sYqIkj5uPQE2\/ECQ\/wyjRjhjhr7\/Y4NPDKBNNi0OcS\/Bgdi6YaEBY31uQPjohWXZlWWI2c3tlfdHQTcaG6h2vn3csUXvpzr0HlfUlSiZZjplVre3fDCpq5ItAOqa5BlcBaNkYA3cC0jzJ8mYUIcDkEWDyDUuDmZEUgodYqqBTGHjV0sF90XEWaCmNjzIABfXlsJ\/gNmzekAVxU4i8asWAjbpaPSyGgoMgWJA4BeoCnJrvkzKI+pRsQwF0Wdl+h3qAfRz1tTNmExDyYKTtODk65TYzPxpTdu40qRymarWD+D90D6gL5z\/HWetmbUvcbFGFFIIf7MEL5CERIiatdvrr2S6P1xS5jHUDPrz\/Pdkv7\/kC6o1esx+eeH3mgLp4cXmU6Nzt\/WMxbquUTG9DAXkuq+OmEFgE+y5PrD2aun+D09l+1kwl6QpBjQJgA4yXx5TTLTwZ4x5UbzEU5Z9ERdIGHi2rDaGbhAvzSlofp9eArkfIiVgo7UIWhCtpjAFtepXiUPpL0MlYz8dR5RVho4xyg+eN6\/4Nvo6MocLj4unFZBGVehhbjeU13fVfMcx5oMCkRpMqAYf6\/SucnMF5bmdTuj3AhVEysQ7B5vkwB8aIp9lY6eh\/ym6t+uQyOS7JCc1QB9F14UdUSmCmuKf+U52zHMwo3ZFF5zcHQ\/7mqJ7EKw+6QE8XW0+PDtXoF4q+XlBllYjJG7qL0dwts2sUV2oJ5kYg+p4ISFj6KbwTppbUHFauscpshav8AnuX1dmO2gdOMGhKw4zjLEXMLT5k4bW\/M32s29AMhE32f2nabkAgsjJzvRXY+sBHHBeuFfHrpMzFsFrSGUpPVuRU1H\/KVJXTa3R61zdcWcLcm\/gTFreE2J6fNSebUQD9F2TNx0dbw9XfYSdcqq5wCZe\/BquJ+HMyeduVkeX83OKSx3\/q28wiVJH64DHJ2HCPhVQ69FzfUX2loyW6HvwoMTwmYHfXNlHSr9YfkKgp0Ltvb1WfYLt0spR24I2KupSYRQ3bOriQKqlGDhH2zV5jefuMRLq9AuY8wBZDiaojdOjUHp8HBosbEUSmpwtg0VS+hUs2eNBBCzeMK4ocmcOuZZURaUz\/2Wf4Z8ijnCM0cR4xAbUR78DinQo6Qj7y\/bVFVtqc+frT4VAuVyWMyNuFXSoZRNztyVLuPGvc9RivYSkDaDdjTTEhQwmW8RW1m9BFSysLQmJYhd0zaQF18nkcIxhDO1cthZb3odnt5Q9O1hTpi05\/Zdm48oQ\/w247ZFmrBWEFBKbCtMq3gU5qoLey0575otSK0JwMcg6ax5JFsf\/eMSqLVfdOg9AoXCd8PsuTlYW1OMdI8ekjXiXU4ivOWHsGZ8PzBpErN1C9769aiHSIY5x3VTMHyTIqUudpYJ60alPNRaFCdzODt\/6CJfq1N04X9o+YU8BkzHz+xDYzFxNTWZAIGTD6QTgwMI5DmJbS1HxzX0NG420KM80UH3CEhqUSWbytvo9eBHV6iIV8eu5JeE1jJFRGaxiRAFm6ejRqRdbpV+BW5TLUkzNgLNQ0EIpdsfqScc5mHt3uG8+MTCU2uIJG34BXI1C35NdmQcqMD+oujXMe9UnDOuF7P65wK08bMo2PPozxqx8iSsntk3HmEWqfzskgCAq2Ir1YIbiAO2SgGAJjSv\/tGwKlthkMhHprH\/vFFcQWFppxP+sdqE\/bGLnjBfHrYunaJhGvsg1xh7ZIlSYRZ3b+9fcXujLdCgj+n4LuZuqh0Me4CSGoT5RTOUYUgZm9bXRNYFdh5DvVgmqfbdY6etW7n\/KEQVuX5HB82uaGA3ewHJ0\/4rVcBjqEKqaQJQDtv7z7PP377VZPz90IkSseDSZaaa5ya6iPt1N91aZNM6GE+kRcXMq8hJuXUvAiJAPyUjPA8xMle5t\/objudQYe8dYNDnr0NIg8nBiLcCsPcjMNso8L8iAzDssJA57Wvte2H+tuJWNCub3LN0iPxBfNeWpI0YAqgcw8uH7x8hUbzFM3YgxreFjjV+opR\/MbT\/3xUBUaxW\/OpCEOcuFIbhBddGxXDf3Q3yEyZRGuU5Zc+fv3Tn+ScvbMYcuDDqfZt4el7bBduHE2KDlVgqz3ZGDcB2U3v7n3bK713K3cg\/7tTfz5bsxAAA9MHfvakTfX5F9yfb40\/wkcYf5qqxMsfZOr2cszlAY\/VNMm6AuDa+ztR+nLfFozBLHs4uannWDVBpsKD93HudG60PSJSyC+s7bKkPHbiVtB4YE0WjyMiLW76ILLslsaT4FHTlyXKrR\/Eyx6wu7A7M6h50KlJjIpMeFu5eAcg5KO+dtD\/Lk7Y0F7kLAFQjXND09dNp+sPOo6IQyX2N3cvibZecpaX5RDohUHhLyPD5OQFxBGypBd5DbY3x7sjzhhCd28G5w\/wVSAxCWxpgGLMRrgdCxwlVL9x\/83+rRlYRr6iKQ9YQF\/lqrkccy421IcgzflXpvEbMEc\/COg1D+9NCe2UwaqPa0QnZeoYzZc\/A\/GRsRFmjLE4nrXYRUy\/PgcqmTz2Z\/AGnAhW7tyEkUJMJY7Kr1Rvs1FT15IcNLB78NIDCETtnT+DxZl0\/bhdnjkV15R7grJM\/Vd+oM2M5TBjHt9zS44hzl7bNy9bNcaIFwrv5jCRTKidcWzIBnRiEn3nDEVn4UCoLn64bRy9EDIKsqF6NNJ+HIDRTObmKkx9U107Ts7khj1yxWAzZ1J3CZ91QKStt2jS\/bQb9VFyhCqGzRaMlGOOes8jzp68H0lSHSFKZE29qWs+w6gz7E2d2nxTH04M7x7xWE8zZo8VNDfECum2GAsxh22cU3jU5H6iaqd\/8PHtJjaMib0E8WQW6arXaXH4+IvsweUekU2CZ0l93wHlfobwvMDat\/ER5wAiDSemRdglfubyQnS9dfHhh6CrrXrTrreCG40qCPVqIkatI4IVxsZYdyk7ZwHhphvZrsN2cCQ2RtGmGtJx0NIbseD8QPOoEKiM0OkKKOzh6jvkcFhF3jCSvHWKJ5y5eFZzW4g\/wZ59+j5noI+TH++nWEAqKGh+wuOcDrl82DL7EH4nFRAe5mJQ2gM0T8so0KWPJdNlM3UHoHCkZMwl1Qv\/eC2WMDFzPyhWMHuxIDKkiR0ytzb4Y+kW9SIqUdF+aGBoL9LDBGXIt2Kw4gy96O+nmvBn6z3Jz9GoqskM2\/01R\/2sK\/m7uD2j8BhWM+o9s5W3EWVg0DnwN20Wi0WOBpBh4\/I05juANi6Uv8OFkthEh9suD6BcfX\/yIIxLoz2kDCt0jntJWARxHQeY14kpXTOHPb1GtT3eQuijXaWBT9gxjvqUdBFqlVjip+SzauSv1wWnu+YFsPnzNaOVUMkvaZitgcFaGtIFeS\/8X9ugDDBlotXhuL4q3gFg1LnR107feZBu4tXXfsNz6xOzOkeOvwieye7vmd9tuTC5HNsoeUEhuXi3yWRhfTjpggpwcMGFrOOuby5aOgo70RcIicE0h4UQe+kPx7EVJQz\/LII5nkueYhdN4DCzBzaf2KQE6uY\/cjzGkBvI8uJoRzP8QHs+OZke+okrh11ih+EFNsRLswezG5J\/ODX9CIB5KKtIHQtEdbYBPocBlakFVZrPybrkkiCRocKycnunzXAqGd26EF2XK+b+IM3TH82FNsNgkUpx8fElvXHVNOVII28oPVFdE+i2IUygopli3cV0Y0vhZh8v2wM6PrABJHcSAKCqII3dSArs274YwCF5CmdYf5uRWcbYYWqC4a77L9k0nMFwfI+MPRryR\/WySpjQ8OGbBPW5u6iRk000K0ogj29J4J0KzvdxxbVNEbUsbF\/LUARYemwV2Sq8bIaUFHNodQwmQgJSH8V1YI8Jz7M4NqfXesWzRf+JeTOZT2K16AS3u0cT8Qun4WMHYIwQ++2BCasr5mh7xCkPzeC4IZkZryxbYQ7goNCnvwYH1JDKl9BObRS+0qTbkgO2X491UMf0wmXo3ovuWu0w9M9l7XVnLJUm\/CKd5QOLAj9fzXLSgtvJ2MCBwCvm4qHru7on5aHNih3eViGD\/EUYiH+0ruVSiFMm09FBWcyPznSa9pCBWGB4YoSibml4hhetrlLe2npItQZTi3+bAlXjfmPZPExhDXDLps6mI3pzMeOseLCpDX+IRiCr1iRFVEhjuJ3E\/Zz90CFYhfzaZjxZ4bkfzQ7UeGl6oIhiVy12lJXJrY5plmXZ1XAhk5o3TSkPVYYhIWfH7aabvqE5sp2bYctpAoGN6oHdUq9TRWHI2oNG0uNsJD+OUwKE6LebcQkFjtvCeLbKMfCLeRHh1Mwd0BzpYmhat0v9K12CmRCWAsrL1WT\/lH6PeR2qjd09kiypOHCKxB80n5mJ\/8\/RTScWPp4goewT1k512Mzeq0zEg6gppnVEvCT6E06ymMgYG2+whe4\/Ho7\/3aeW+ugPaU6G8jC8kTfpRrmhP6KchhXCeSl+jN30nH4sKx9KMdFzarFf7Jfs2dpfranBwjp9fDqN1M6VVb8nM3B5aotjUVRD0qECRQ9qYZEEOWx8\/JasoC01HcUYGUnXQFTSWu3TfOGZF9hns6Bg4KtRqGgvb3oALxuC4ZRFDUgxFEdVh1vrTk4nRscGNVTeoA9eogpChlmZrnA1it3RBF2nRn+IxX5ju7bNevYt043QwagkgycwmYtLBoz8RnALyQcVCG+V3QJESe9mUTnx6TCXK4pkylIe+wmGVoDZxa6NOn7pNShIjjTRceTvJ9uOXua2xF8hyCsWh9fvNzoF6+5Vvda2\/BE7Id2LpLbQvQ\/G5Pr9h8Wj4Z2IbNZeSZjysKwVxpF1c1H\/bj8uji3pBzeGsjCmEJvrbD3hB0vI9eUqJ5Lk6D5CJEOlFvuPBlKIk\/2FaG8PFh3rTObSalsPoQzTobVAM+BhUnj2vvCeQ1MCprcCjBqDXucYp8AMDhM2L61lE8NPml1JsQecb\/VRJzceZ97KeTuZSsn\/mMsDkxbXO6m6FTkJl7QO0ynG+BMhOkZlOzCYv3UJK7fVs2Gqndg3YN0VePlj8SdoI2V2CQz0k8Rca3MIe85u7g96JGvXjHtmlfkZYhFkO6aIcuyRrogRd8OhOaN4Mt49H5kZYM7hl3TulVAnfvSiFtoPQfbAmH6DI0vemnLa\/VKUZoptmxjdqsZY0lhVNzxndcz5alZyPjOT6z6DgReABMkqGEgQdE8X0hA2IBt1mzOqzoFCtd5KQUMd+udcZ8Wyw4oc\/w3wkJ4px3qHIv3Keem0XejgbfBbsGgGbphKvZdCbRklfOUMxJ2x6xGEEdVP7lF819Y+5uCDzJTOfiHWSYXiSWv9o7qz\/mXLChV6Rccs6eI3rYrNmi2qzAELRnpNrsWdeSg5ISh57qQc4u4GTWxUOwgjixQzRuJiwoeGC+bWGnlEJtHWJBXzvXBgLgYWmZv0atms1X9Zy2cXofOgmcVx6F7tmBWMM3Te13d15vBoJjyEbXVe\/FHKfLEUv1b\/UXYrIktFIvSM3C\/qwRXDe5Rljujm\/cVRQEp3tctmvqziFI52Bb828hgCfP5DLQyangcnGR\/9MVYX8w1nLNt9P0Mo1","iv":"cbd649024fba4c2e96818a34b1b03dc2","s":"ac6ed76b2e87504a"}
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