Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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