Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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