Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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