Luxury Daily
World’s leading luxury business publication
June 22, 2018
  1. Newsweek to launch luxury, millennial-focused vertical Ndelible
  2. Richemont delists YNAP from Milan Stock Exchange
  3. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  4. Luxury Card spotlights services in national US spot
  5. Chanel lets financial figures out of the bag
  6. Brand loyalty trumps convenience for 40pc of shoppers
  7. Luxury embraces football fever with World Cup efforts
  8. Rolls-Royce brings its Art Programme to Serpentine Galleries
  9. Marriott adds Alexa to make guests' stays more convenient
  10. LVMH invites consumers behind-the-scenes via expanded open house
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Q&A

Luxury’s future in mobile advertising relies on bespoke efforts

January 8, 2018

Mobkoi created special interactive mobile ads in partnership with Porsche. Image credit Mobkoi

 

By Brielle Jaekel

Smartphones and social media are becoming such a prolific force in consumers’ lives that even luxury brands are gravitating away from highly polished print ads to interactive mobile marketing.

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  1. Newsweek to launch luxury, millennial-focused vertical Ndelible
  2. Richemont delists YNAP from Milan Stock Exchange
  3. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  4. Luxury Card spotlights services in national US spot
  5. Chanel lets financial figures out of the bag
  6. Brand loyalty trumps convenience for 40pc of shoppers
  7. Luxury embraces football fever with World Cup efforts
  8. Rolls-Royce brings its Art Programme to Serpentine Galleries
  9. Marriott adds Alexa to make guests' stays more convenient
  10. LVMH invites consumers behind-the-scenes via expanded open house
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Day’s wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
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