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July 19, 2025
  1. Lucid teams with Uber to develop autonomous luxury taxi service
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  3. Balenciaga opens boutique at Royalmount in Quebec
  4. How Four Seasons used technology to navigate COVID and elevate travel
  5. Fancy color diamond prices soar 205pc in two decades: NDC
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  8. Dior selects new global ambassador
  9. Introducing ‘Heirloomcore’
  10. Hermès expands watchmaking facility in Switzerland
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Q&A

Luxury’s future in mobile advertising relies on bespoke efforts

January 8, 2018

Mobkoi created special interactive mobile ads in partnership with Porsche. Image credit Mobkoi

 

By Brielle Jaekel

Smartphones and social media are becoming such a prolific force in consumers’ lives that even luxury brands are gravitating away from highly polished print ads to interactive mobile marketing.

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  1. Lucid teams with Uber to develop autonomous luxury taxi service
  2. Wellness series premieres at regional properties under Marriott’s Luxury Group
  3. Balenciaga opens boutique at Royalmount in Quebec
  4. How Four Seasons used technology to navigate COVID and elevate travel
  5. Fancy color diamond prices soar 205pc in two decades: NDC
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  8. Dior selects new global ambassador
  9. Introducing ‘Heirloomcore’
  10. Hermès expands watchmaking facility in Switzerland
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