Luxury Daily
World’s leading luxury business publication
April 22, 2019
  1. Hublot honors partnerships with Harrods pop-up
  2. Chinese travelers want personalized service, embracing experiential: report
  3. CSR needs to be more than “skin deep”: Positive Luxury
  4. Register now: Luxury FirstLook 2019 New York Jan. 16
  5. Luxury cruising – Luxury Memo special report
  6. Neiman Marcus invests in secondhand luxury with Fashionphile stake
  7. Christie’s links with 1stdibs for buy-it-now offering
  8. Still wine is purchased most frequently on a weekly basis: report
  9. Bricks-and-mortar will see reinvention in 2019
  10. Millennial families represent travel marketing opportunity
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Luxury’s future in mobile advertising relies on bespoke efforts

January 8, 2018

Mobkoi created special interactive mobile ads in partnership with Porsche. Image credit Mobkoi

 

By Brielle Jaekel

Smartphones and social media are becoming such a prolific force in consumers’ lives that even luxury brands are gravitating away from highly polished print ads to interactive mobile marketing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot honors partnerships with Harrods pop-up
  2. Chinese travelers want personalized service, embracing experiential: report
  3. CSR needs to be more than “skin deep”: Positive Luxury
  4. Register now: Luxury FirstLook 2019 New York Jan. 16
  5. Luxury cruising – Luxury Memo special report
  6. Neiman Marcus invests in secondhand luxury with Fashionphile stake
  7. Christie’s links with 1stdibs for buy-it-now offering
  8. Still wine is purchased most frequently on a weekly basis: report
  9. Bricks-and-mortar will see reinvention in 2019
  10. Millennial families represent travel marketing opportunity
VIDEOS
More Videos

MORE IN Q&A
Day’s wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths’ Centre and Madison Avenue
Roger Vivier looks to find the right fit in bridal spot
Madison Avenue galleries to host art open house
Volkswagen Group joins blockchain traceability project
Chanel brings Mademoiselle Privé exhibit to Shanghai
How Goldsmiths’ Centre is keeping artisanship alive through education, outreach



RECENT ARTICLES
Day’s wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths’ Centre and Madison Avenue
Roger Vivier looks to find the right fit in bridal spot
Madison Avenue galleries to host art open house

Volkswagen Group joins blockchain traceability project
Chanel brings Mademoiselle Privé exhibit to Shanghai
How Goldsmiths’ Centre is keeping artisanship alive through education, outreach