Marketing
October 11, 2016
Chanel ready-to-wear, spring/summer 2017
By Jen King
NEW YORK -- According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.
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","iv":"0428b272f2b05c05e2bc07793f153699","s":"99b3c0132146460d"}
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The presentation “The Seamless Luxury Experience: Harmonizing Events, Retail and Digital Strategies,” was extremely informative Robbin Mitchell, from Boston Consulting Group did a great job monitoring the panel.