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April 13, 2026
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Fragrance and personal care

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022

The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling

 

By Gemma A. Williams

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  1. Culture is luxury’s next competitive edge
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Lancôme seeds longevity-focused skincare with 20th Century Studios
  5. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  6. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  9. Fondation Louis Vuitton to host Alexander Calder retrospective
  10. Mandarin Oriental refreshes The Landmark, Hong Kong
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