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Dec. 18, 2025
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Fragrance and personal care

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022

The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling

 

By Gemma A. Williams

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam