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Dec. 23, 2025
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Fragrance and personal care

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022

The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling

 

By Gemma A. Williams

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Bulgari, Tiffany & Co., Cartier among top-selling brands in 2023: 1stDibs
  8. Happy Holidays!
  9. Luxury Women to Watch 2017
  10. WatchBox expands into Switzerland with headquarters
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