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Dec. 27, 2025
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Fragrance and personal care

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022

The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling The shuttering of LVMH’s Chinese tea beauty brand Cha Ling's physical doors and official WeChat store is cited as part of its new business strategy. But will China ever want faux ‘Guochao’ brands? Image credit: Cha Ling

 

By Gemma A. Williams

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Hermès showcases the surreal for spring campaign
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Chanel unleashes ‘From Dream to Reality’
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Luxury Women to Watch 2017
  10. Pratesi continues retail push with new Boston boutique
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