Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
{"ct":"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","iv":"50554dde42aa6a0c5afa3ba9300c1523","s":"b21b3e1adda7622b"}
Share your thoughts. Click here