Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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