Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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