Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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