Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"28fd8d3aeb5e12d2f6b21bfacf8abaf0","s":"b41af73f717d6584"}
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