Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"7007b7b448c64c8dcf1a3f29b5529373","s":"257eadc3462d7e08"}
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