Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"70a038d63c1f329b677e9a270a427ec5","s":"8f1903d1f69d6c4c"}
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