Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"70f1cafbd89bd7e8c8550a90a18bbcfd","s":"01afb0981375658a"}
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