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Marketing

Majority of affluent consumers unswayed by advertising

March 5, 2019

Affluents continue to look to print. Image credit: Saks Fifth Avenue

 

By Sarah Jones

As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.

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  1. Hermès makes fitness fabulous with Hong Kong pop-up
  2. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  3. Chrono24 names first-ever chief growth officer
  4. Positive Luxury partners with Buyerdock
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Burberry, The BRIT School honor emerging talent
  10. Dior selects new global ambassador
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RECENT ARTICLES
Hermès expands watchmaking facility in Switzerland
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer

Positive Luxury partners with Buyerdock
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer