Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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gbs9SGvhnOjj893waqiIdwF1rFRULzm58LVpetrR0vToGiu0E0r1NupuYh90ck+mHxaPeCIP+utv8PiIKd5TPzgfBd3gY2BUSCnhXKU9x\/201bMr6h208B\/MRO4Wdbnepin0J0SSdy4fY9Tj\/nNLHxwBwGcq+3LzqLjJXC8DImJ3cJE5mH0Gt0XxCughQ3aTCguA+jAzWSGn19QA17Tbr1xOvNcXc\/CmneAqM6zziznnqVFeRVrbspYr53C2pkoXg+myPq2TiNlV7WT6oTgC\/lF4UiowPRqMtX3AW7NCa7SyUKptVy3o8M5fg7a+\/8lzsQrpSFVnf16PpJSdlK\/f\/LuWG6FjtGO9hBIQzkcz3gypqQtRR6PQ1WxFMhHUc8zfvUKrIM3w7b1rTgl28DcdY2FMV7oMSmlAWnCOVJr9EsemO2qaBceC90dexzwLMCDOPGh\/gmP1imPi4MsRy76tOr2o6Jk9SQhPCiMS+PnwwsznC6Ijc\/SRZLMe9RNwUAhN\/us54rLcv\/oEeDT5bFej8zolndWwSYtnH4q25vvaujtaK7J08guchI25kFdhTz3aE5I\/yDcHGPrZnUiTlduF1nwMJ6IoQRwrgegW+axdTkQKOSZRO2DKYjraS\/u74GFBR\/gwsGNqSFU2syI6+JQqA1UngEEH5SPhaSbmub9JeiWhK5woLKP+LDew3PcPI0EFU0ig8GZs2kfOuqgzGawo6wld5eP1EiPfWI+4nxBDtblrZ8EthS2WL+coe37vIjDc78QffZV0KiivN29rPd5fOFKLzLD3WUGh2b4MBn91l6XI5DEkwk1P8dhpfbhUmQG0U\/nawNdqBcdzBUZidEiiiwL83+Y6MRokbjFeql6RIbp8wF5Q6b2WyfHjVax0OP2oJ1rnZgCeohakIlpZknekSXfz7OqhWZ9mwhxcaw3MGTUTg3wBgz87puaGt3fxZPLiLS4VFODRPoPSuK16IwNBvEHJIEMvMcSHLFOmKDSeL\/PUW\/CnxMExtDDExXUdQwz1c7IkCcmSXT16F2heD+hDMQPlE79+bl9OmlR5gq9QXu\/H9c+Q2cjvzaNluurjsg2vm7Yxbdt5FDc9H4mKAasauuYnLPvMwJt6Ml9kE8x1l6xiZpFEsHlDZKiECCriLI3Z3TncHAJD2xDmB9ZZVYP+XV7XGvtYfT5gNLJ4zUbmD4l+\/K7itoTgqFX48T+xgYNj1x1GInfXrGoCM5MtXGH097RoHH5UFNO2ofhc79+QZmTTNEWOksvojj2WQRLGq8y6oUqqg6d95YRFGfPvp2FvjGr739ziz4dLkMBvZUlEgD94mNzwmBy7vdUuFR\/aRxrCjVFBIwuWBvlewjboz2COo8vv0U+R8PFWcua8sjKZ3F0FVag6+yJDxngV5RTOOtgSLVsTlAD+48jS3d5bUjaeGPY\/N\/2d\/9cZZVc5dYBYUVVFlQuB2EwdOP4P8QU5DKcugNvg36ddhDbxhkq5804wBFo5JXgc3VJQrGq0\/IDsEAFOGkwukccVRhc4zYfUTbyZQoJS5Cp5eMIYHXFNsj\/ku7uBYR0Atqa0n8BF29EjTS3\/ukexyRGJD1fa+U449KAcMyDKTyKsjyhbOWrIMPy9UYXtS8aGGsugRm92uihZEXnC0ej9nwyBpohuV0yr1xArsp\/CJxAVXOCNbs35RtWk0XQqj+fZoTYrII9lJFn3o5R3KJFUJTHDU5OGRXGt32N1CfQ0lQDWkxwSy3tSveAmwZeUP3Sefoqii6xsNmp6ikNNpEpijV8ht7QE1cRc4zn+Lv8Cge2pnyGlcrrZrJYOOxv\/Qei\/wpVfI1KQHwhe403u5va3NkPE1m8ORTCLhmv14RSMk7n\/2UJFGwVt97JBCm9heWEaN\/Vs3WJXz7RXPXU5A\/ZJzszBVzAIRfkWlgtpOnYo9k+1kj\/UIQKXPBQEAVO1ylwJyd0ciW6bpNWUQlRY8TdlbyHMbdieBE1qO2gFiWK9Y1Y52820pkEVVYPph2q5joiJjqg8UO\/8WnTHz\/+VuKRnZCp3Maz+UAwDGjKOFucuYrvNUbQPSSHDcii0a6d2P9tC+oV8H0dx1ndk5zGGoRlFEQ\/01WLm3zdIW47wFLzExsCLcH\/G5IKKIFCJmydsJY7fGtR7BxA4h0gZWmly1PRXj\/gVqYMwMq+wX46BPU5LLY9Ycne9hW\/wtCo8zK47s7SNiQdEbr\/041IUZJoNogR31yONirC\/YrdDnypW\/oMNQqIw3MgMdAMWb5ZKRsIuJZlfpOa2g4mdr99y00N\/JE+zGjpFRLZtF6F9pIl\/vZFgtY5n27yBTmcSUdT4upVd7+2Q4aTpZgnxVHEmJamEvTUbpp\/Qh1UzVlXy22wZbF8XHUpoz26ld\/Ti4OWprSSrublLAzNmIu6cx4LF9XNUtjDtyErpmJh3hIkk9O9neoMBMa3pp4BoRV6znEEtyOMth0OpZ3hrWOiRv0Gqv5X9JU+6LrBXH71JzgI29u4b\/orb7v7gKTeOFq150yRlWVPruKRygjveeQpVZHQ15RPLx8O6Wj95wcocJNGbISPw81kFKUwutQxFHuOUS3GkNLD6CTlnqd\/z154l\/7zMCFjjWJ3FDDKyAdKYQdNGxPWhNXUMYAdHWvJw\/rlF4TZYxSgLpDHHsmkjwMLgW6kedi3nA+8wZMo8fhsPDyxDTbIJaatiSw6XYAgo+gSyjP6yaEFCfFzFwA1B97P6sCJu8+081dWhfUMKY89JxOjCuNbuZsw5Z\/Hq0RMf7boUq76hRXkkXxTjS6+ZFP2pY2WhmXn64kz5ZVRW3K3AhkApj8b0KnVwRFtQiJKZhdDLj6SXsZpsOwJFCYSJ4vBYkLLquMjEw25\/1Bq\/fTwfW3ghM2oKl+HdaWuRtQAya7u5PT5hvbbDCpTlybxhB9VjWDNK31UKGK3J2EmRduTm+dwReLopPCy9fpRjI54YktL7uUf40ydTbOFakTwf43Yc1XHroogKFyUHMlyZ\/JoUESLMpTd+11i8XfCi2xalwdhTtrnirEZz9nDNRENNKQCAz+yL932Jc2o96YkelSrEWZECoR2wwCfln1uXJgo+jrHd0lszVxpYPI9dTyt1IvnXD7P5pqvmqRmnR0q+YPuKE3y79o7oCL25qFR2Ce9VqNIRl3wddyfE9pjwtl82nUSxK3tCSTYn3Ljd4duoFhtRQFOvY1UfRDmn0e99uvnJP7idy6kt573o+eFOCvTxbnnpE0CrEX7rY0HPve\/X2shep6sfAJK1vU2ccKnIyFr4BF265qebNqEFuPWwdJHentE+uihaY5AWq59COAyQy1iNWG6lSEg1GoHEp0rvC5MpBLTPVzbAtGFkcFeEVIyN7tG4ChVLASmpTuhcfZ6nniFfacjBIBK5ta1UpdahSBZwhzZSeNJWUzLbx\/ym2hOdNarESveIPADtvG9e+JlEeId3GDzdRFdlEnkAyc\/WVv+r3I9J\/3eC4NLLkQmtaDmF24hNGWGmLMijWOjNhyMK2BRd1xCi8TUr5rj6hRMw4xFBIJwc9gP\/cOe4MieJnSqS6A1AMsQfciCwj0bGx3ucoNVS0OydymLcczf0IFtgnihFlEP\/HFjC4CgStrts\/u3zaX5zf4nY\/GI7ybSApv7Vom6hGATwWEi+2k2RYiQzxg8+hYJbIqrMhfgbdU4kc4PpvpagM+jz5roT1AS4ILRC9dBwM7xHDbgodtH4wlbbR1OCmPBEEkdhvXFS5uEOMPPT2QsAHk6LtjuWUUARW4Vd7T3XbG7CFtEx+ih430LLNgSnpQJ69wABXgslici3\/tdw3rbz7ahpLPBoUuLzI4FvWQbbhR499NpG6EiBJd0E64pkRnkfM0S+lEL27hCS42auFvRGF3RuMSXJURAcrUe9K+Nb69VMXEUBy2YyVEqC7b1p6+dPUxeV\/xLDejUECPJKoBD7yYf6oFw39lmNczpRYItWgTi7Ch0edZIQTUFfwGjaaF5dvZNhaeMnuLNnYKEYJTIqVpOJeNnh6h4yrX6MC51XP1PEC55bBa0j1XGCgZAE3gb2OL3PCpIAZUnXymR+qJJTJ4EjmDXadTr1TblxsSjpleQfNdyNhBxz99feb9yjjt3\/xKAzqbQX5OCFF92ogDSOP\/zxHCk7yfOR1anRnAvLMM7TrAkStCyPsa1iPQvSh0LiVMebM+mydoIRTPUHEyweoL+l8aS93pk9GonM1PCQIGx975dzZb7Ifxj60mjWxSU5pg8tkqw28holea1xKT6tcAJMlaKa+aPvYeQJ1U+3xpRboWipxkabeNubjCKF4kUt9xvGG0JdleHdIS0kumkOpB2OFIDxiZXONtpoaWl78IsjUaVqqBaNsUM77D06H2EIuqBfdq+BsQvsPfNxt4vpjn7KbK3VN3Cus1q6hJbCywuCND41+kLiMp7OpphJOSC5QTxUBJwGKCUruZzFcHJF557p5ydDDb4HmZ2DqXXZzImUTuby0xwj7AAO2PF11Y0ViWvEgfK7Quo+EBIMjyZUBBCKOAeQRMe35XDt748XL7c9jSU8D1oirmsx2kusZ9pXZeXKqM9tZCDeFNjMOoS6+hKhAcTHjuguNscpqsKxWg33wKRDWWj9Q\/ESIaETPCZAf+u9f45\/JCZ6CFz2X9Mux8c9j95Gt9f9JMi+yFaTr1HO18UIqIEQnng1slKuuHXpYzgZkYJqsyR7mTFFU8N7phXk4Sp9n+5VMk\/i9J71x5B3qHK0w9aGUYjCRJqQkfvbtVC929ZqE162wSuhbiuPnYQOToAT4AAZFCNmKM8PGnALRPgT1jDjQlxbTjHDalfbwukYtVPSxYJzEXasihjO5TnahhyL+HeVNEyv+wdi4bO++CqAkAlavjA+W89mM7A\/TuWLzUBS7MnmW0UvCceV2\/GIFbS8HjwP9rqw9OFojHpOvuXFjRxkjlkd9I9QgLZz0VgwNZxbzW9HyI\/0lA3WLt\/ps4tZr33Jj8U4k96BhK7ww1bjKupS4nTHqNAK0Uyo4HXx72v8Eyicx+V1X8lWUmMzKjpy979Hjhu3hXNrJ9RqOCfWGR1IdC4fQMN8nYWtEZFBsl6hUR3jmhAj1nSkvdRPx5oGmUbyjj74J8Nkw1683FxkquejVbfrzwW\/uUCPOhQ6Ghub9FIsarHA4mfBDVO6ijAPj1P4NtzOUOL\/YxmHQtlkWlHCCpoAOyLD+fDqwH0Fr4l+9bDXQZ9x3k+I4NNxy0XVEBs8cIe2VNpUE9omn3","iv":"3dd666c04426376834d1f2bef0a9d038","s":"a905d5b73fc62d1c"}
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