Marketing
March 5, 2019
Affluents continue to look to print. Image credit: Saks Fifth Avenue
By Sarah Jones
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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","iv":"e26a5ea5b132b3b37cdf41918cba231a","s":"f2141aedef00235c"}
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