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Marc Jacobs advances Web merchandising strategy with on-site video

March 10, 2011

Marc Jacobs uses videos on its ecommerce site to drive sales

 

By Rachel Lamb

Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
  8. McLaren adds to pint-sized Ride-On collection
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. LuxExperience net sales up 1.1pc
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship